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Born This Way Soft Matte Foundation Sand dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Liquid0
  • Stick0
  • Cushion0
  • Serum0
  • Balm0

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a radiant finish.

Closest shade match: Dior Forever Skin Glow Foundation 6W Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
SandChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Dior
6W Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Buildable coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $12 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 355

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
SandChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Maybelline
355
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Overall match
81out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
57
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sand

    • Nearest in this range
    • Medium light · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Looks identical
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Glow Foundation in 6W Warm, against Too Faced Born This Way Soft Matte Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest shade match6W WarmScore
Shade match55% of overall96
Colour93#ad6c3c#ae6d43Very close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 6W Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim 24-hour wear

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 355, against Too Faced Born This Way Soft Matte Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest overall alternative355Score
Shade match55% of overall94
Colour96#ad6c3c#b16e3fLooks identicalColour difference 1.2 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared57
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 355.

Same or better

  • $30.01 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim 24-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dior Forever Skin Glow Foundation 6W Warm

Best price
$60SephoraSephora
Costs $12 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

Maybelline Super Stay 24H Skin Tint + Vitamin C 355

Match price
$17.99Ulta BeautyUlta Beauty
$30.01 less (63%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.