Born This Way Super Coverage Multi-Use Concealer Mocha dupes and alternatives Too Faced
4.3 (8,182)·Deep tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$28 less (78%)4.2 (5,664)
Matches: Same full coverage· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
60
Finish & visual result
76
Wear & performance
86
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 35% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin
Matches: Same natural finish· Claims a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
56
Finish & visual result
79
Wear & performance
72
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
57
Finish & visual result
76
Wear & performance
68
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than full coverage
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
50
Finish & visual result
76
Wear & performance
68
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Described as deep, yours as rich deep
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Described as deep, yours as rich deep
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Described as deep, yours as rich deep· Neutral rather than cool undertone
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Described as deep, yours as rich deep · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Described as deep, yours as rich deep· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Described as deep, yours as rich deep · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Mocha (Deep tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics Hydrating Camo Concealer in Rich Cocoa, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest matchRich CocoaHow they compareScore
Shade match55% of overall89
Colour60%97#a76e54#ab6f55Looks identicalColour difference 1.0 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared88
Finish35%78NaturalSatinCloseSatin finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationDry, combination, normalBoth marketed for normal/dry/combination skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$28 less (78%)
Sephora
