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Born This Way Super Coverage Multi-Use Concealer Natural Beige dupes and alternatives Too Faced

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches cruelty-free.

  • 19 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 11 Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Haus Labs
11 Light Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
Medium Sand
Depth and undertone: Light · Neutral
Finish and coverage: Satin · Full coverage
Overall match
88out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $39SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: Light, Neutral

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertone

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone

    Retailer shade note: Light, Warm Peach

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertone

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: Light Medium, Cool Rosy

    Medium confidence· Digital match

    View match
  4. Shade match 78
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly cooler undertone

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone

    Retailer shade note: Light, Cool Pink

    Medium confidence· Digital match

    View match
  5. Shade match 76
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly cooler undertone

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone

    Retailer shade note: Light, Cool Rosy

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    TruBlend Undercover Concealer

    Warm Nude
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 75
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertone

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone

    Retailer shade note: Light, Warm Olive

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light
    Shade match 82
    $12Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Natural Beige (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Light Beige

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Light Beige

    • Nearest in this range
    • Medium · Neutral undertone

    $49

Closest foundations

  1. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    25N Bronze

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 25N Bronze

    • Looks identical
    • Light medium · Neutral undertone

    $32

  2. Temptu Perfect Canvas Foundation

    3N Buff

    Temptu Perfect Canvas Foundation, shade 3N Buff

    • Looks identical
    • Light medium · Neutral undertone

    $34

  3. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    260

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 260

    • Looks identical
    • Medium light · Neutral undertone

    $44

  4. Dior Forever Skin Glow Foundation

    3.5N Neutral

    Dior Forever Skin Glow Foundation, shade 3.5N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $60

  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    3.5N Neutral

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 3.5N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $60

  6. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    11.5N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 11.5N

    • Looks identical
    • Light medium · Neutral undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 11 Light Neutral, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest shade match11 Light NeutralScore
Shade match55% of overall91
Colour86#d7aa8c#d0a480Very close colourColour difference 2.9 (0 is identical)
Depth94Light mediumMedium lightCloseDepth difference: 3.4
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 11 Light Neutral.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest overall alternativeMedium SandScore
Shade match55% of overall84
Colour77#d7aa8c#e8b691Close colourColour difference 4.0 (0 is identical)
Depth82Light mediumLightSome differenceDepth difference: 6.8
Retailer descriptionLight mediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand.

Same or better

  • $28 less
  • Same neutral undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 11 Light Neutral

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative

e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand

Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.