Born This Way Super Coverage Multi-Use Concealer Mocha dupes and alternatives Too Faced
4.3 (8,182)·Deep tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16.99Ulta Beauty(product price)$19.01 less (53%)4.4 (832)
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Not marketed for normal/dry/combination skin
Score details
Shade match
79
Finish & visual result
50
Wear & performance
100
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Not marketed for normal/dry/combination skin
Score details
Shade match
69
Finish & visual result
50
Wear & performance
100
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol
Matches: Same natural finish· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Described as medium, yours as rich deep
Score details
Shade match
40
Finish & visual result
91
Wear & performance
86
Skin suitability
84
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as medium, yours as rich deep · Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: medium with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Mocha (Deep tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Radiant Serum Concealer in W9.5, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest shade matchW9.5How they compareScore
Shade match55% of overall82
Colour60%71#a76e54#b07148Close colourColour difference 4.9 (0 is identical)
Depth15%96Deep tanTanCloseDepth difference: 2.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared50
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 73/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest overall alternative43.0 Deep HoneyHow they compareScore
Shade match55% of overall77
Colour60%94#a76e54#a16e55Very close colourColour difference 1.6 (0 is identical)
Overall match 85/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$6 less (17%)
