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Born This Way Super Coverage Multi-Use Concealer Vanilla dupes and alternatives Too Faced

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin.

  • 3 matches have no skin type listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
VanillaChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Laura Mercier
0N1
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
83
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
VanillaChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
13.0 Light Natural
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    0W1
    Shade match 86
    $34SephoraSephora$2 less (6%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Natural Finish Concealer

    015 Light
    Shade match 87
    $10.99Ulta BeautyUlta Beauty$25.01 less (69%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for normal/dry/combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Fit Me Natural Finish Concealer

    011 Vanilla
    Shade match 83
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for normal/dry/combination skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Vanilla (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Sephora Collection Best Skin Ever Liquid Foundation

    10N

    Sephora Collection Best Skin Ever Liquid Foundation, shade 10N

    • Looks identical
    • Very fair · Neutral undertone

    $24

    SephoraView at Sephora
  2. Tarte Timeless Hydrating Foundation

    16N Fair-Light Neutral

    Tarte Timeless Hydrating Foundation, shade 16N Fair-Light Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Infallible Cushion Foundation

    100 Neutral

    L'Oréal Paris Infallible Cushion Foundation, shade 100 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  4. Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation

    100N Canvas

    Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation, shade 100N Canvas

    • Very close colour
    • Very fair · Neutral undertone

    $49

    SephoraView at Sephora
  5. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    100 N

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 100 N

    • Very close colour
    • Very fair · Neutral undertone

    $24

    SephoraView at Sephora
  6. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Birch 0.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Birch 0.25 N

    • Very close colour
    • Very fair · Neutral undertone

    $48

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeVanillaClosest shade match0N1Score
Shade match55% of overall89
Colour83#fbd4b3#fcd0b5Close colourColour difference 3.3 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1.

Same or better

  • $2 less
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeVanillaClosest overall alternative13.0 Light NaturalScore
Shade match55% of overall89
Colour82#fbd4b3#f0d2baClose colourColour difference 3.3 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.

Same or better

  • $6 less
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.