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Born This Way Super Coverage Multi-Use Concealer Nude dupes and alternatives Too Faced

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Very Fair 0.5C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Very Fair 0.5C
Depth and undertone: Fair · Cool · pink
Finish and coverage: Luminous · Buildable coverage
Shade match
88out of 100
Colour
80
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 2C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
2C
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Nude (Fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Snow

    Too Faced Born This Way Soft Matte Foundation, shade Snow

    • Very close colour
    • Light · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. MAC Cosmetics Studio Radiance Skin Tint Stick

    LIGHT 2

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade LIGHT 2

    • Looks identical
    • Fair · Cool · rosy undertone

    $38

    SephoraView at Sephora
  2. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Cool Porcelai

    • Looks identical
    • Fair · Cool undertone

    $14.99

    WalmartView at Walmart
  3. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    220C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 220C

    • Looks identical
    • Light · Cool · pink undertone

    $53

    SephoraView at Sephora
  4. L'Oréal Paris Age Perfect Radiant Serum Foundation

    Beige Rose

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade Beige Rose

    • Very close colour
    • Light · Cool · rosy undertone

    $19.99

    WalgreensView at Walgreens
  5. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    1C0 Shell

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 1C0 Shell

    • Very close colour
    • Fair · Cool · pink undertone

    $52

    Ulta BeautyView at Ulta Beauty
  6. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    5C Pine

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 5C Pine

    • Very close colour
    • Light · Cool undertone

    $50

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest shade matchVery Fair 0.5CScore
Shade match55% of overall88
Colour80#f3c3ab#eac7b3Close colourColour difference 3.6 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Very Fair 0.5C.

Same or better

  • $5 less
  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Luminous finish instead of natural

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest overall alternative2CScore
Shade match55% of overall86
Colour81#f3c3ab#fad1bbClose colourColour difference 3.5 (0 is identical)
Depth84FairVery fairSome differenceDepth difference: 6.3
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C.

Same or better

  • $6 less
  • Same cool undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Very Fair 0.5C

Match price
$31Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 2C

Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.