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Born This Way Super Coverage Multi-Use Concealer Warm Sand dupes and alternatives Too Faced

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

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Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 18W

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
Warm SandChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
18W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
78out of 100
Colour
66
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Sand (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Slight colour difference
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Maple 8.25 N

    • Looks identical
    • Medium · Warm · golden undertone

    $48

    SephoraView at Sephora
  2. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  3. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    27W Yew

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 27W Yew

    • Very close colour
    • Medium tan · Warm undertone

    $50

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Blur Tint Foundation

    09: Light Medium

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 09: Light Medium

    • Very close colour
    • Medium · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Seamless Finish Foundation Stick

    12.5 Amber

    Hourglass Vanish Seamless Finish Foundation Stick, shade 12.5 Amber

    • Very close colour
    • Medium · Warm undertone

    $49

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Tan 21

    bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15, shade Neutral Tan 21

    • Very close colour
    • Medium · Warm · golden undertone

    $39.50

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 18W, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Sand. Every attribute compared, with its share of the score.

ComparedYour shadeWarm SandClosest match18WScore
Shade match55% of overall78
Colour66#c88e6d#ca8451Slight colour differenceColour difference 5.5 (0 is identical)
Depth93MediumMedium tanCloseDepth difference: 3.7
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 18W.

Same or better

  • $6 less
  • Same warm undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 18W

Match price
$30Ulta BeautyUlta Beauty
$6 less (17%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.