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Born This Way Undetectable Medium-To-Full Coverage Foundation Sand dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, with a matte finish.

Closest shade match: Too Faced Born This Way Soft Matte Foundation Sand

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Sand
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 375 Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
375 Tan Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
73
Skin (Skin suitability)
76
Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 94
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    38

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sand

    • Nearest in this range
    • Medium light · Warm · golden undertone

    $36

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  2. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 32 Medium Golden

    • Close colour
    • Tan · Warm · golden undertone

    $32

  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Soft Matte Foundation in Sand, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest shade matchSandScore
Shade match55% of overall96
Colour94#ac7044#ad6c3cVery close colourColour difference 1.6 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Sand.

Same or better

  • $1 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 375 Tan Warm, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest overall alternative375 Tan WarmScore
Shade match55% of overall94
Colour91#ac7044#ab6d47Very close colourColour difference 2.2 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall73
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 375 Tan Warm.

Same or better

  • $30.01 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Soft Matte Foundation Sand

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 375 Tan Warm

Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.