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Born This Way Undetectable Medium-To-Full Coverage Foundation Swan dupes and alternatives Too Faced

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 102L

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SwanChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
KimChi Chic Beauty
102L
Depth and undertone: Fair · Cool · pink
Finish and coverage: Natural matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
70
Wear (Wear & performance)
70
Skin (Skin suitability)
80
Shade match
89out of 100
Colour
97
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$20 less (41%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Looks identical
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Looks identical
    • Fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.0 Light Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.0 Light Nude

    • Very close colour
    • Fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5N

    • Very close colour
    • Fair · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    1.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 1.5

    • Very close colour
    • Light · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 102L, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan. Every attribute compared, with its share of the score.

ComparedYour shadeSwanClosest match102LScore
Shade match55% of overall89
Colour97#eec9ae#edc6a9Looks identicalColour difference 1.0 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dryDry, normal, combination, oilyBoth marketed for normal/​dry skin
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 102L.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Natural matte finish instead of natural
  • Full rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Slightly cooler undertone
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 102L

Match price
$29Ulta BeautyUlta Beauty
$20 less (41%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.