Red · Neutral · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
SephoraYour shade $25 at Ulta Beauty
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
No material differences in the data we have.
Close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: crimson red
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at Sephora
Ulta Beauty$19 less (76%)Matches: Very close colourSame finish: matteSame longevity: long-wearing
Differences: Cool rather than neutral undertoneDoes not claim waterproof
Very close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Does not claim waterproof
Retailer shade note: matte red with blue undertones
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beauty$6View at Ulta BeautyUlta Beauty$13 less (52%)Matches: Same neutral undertoneSame longevity: long-wearingBoth claim smudge and transfer
No material differences in the data we have.
Close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Medium confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$19 less (76%)Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Does not claim smudge and transferDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: true red
High confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same finish: matteBoth claim smudge and transferClaims comfort
Differences: Warm rather than neutral undertone12-hour wear rather than long-wearing (longevity)Does not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: vivid orange red
High confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$6 less (24%)Matches: Very close colourSame longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than neutral undertoneDoes not claim waterproof
Very close colour · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim waterproof
Retailer shade note: cherry red
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same finish: matteSame longevity: long-wearingClaims comfort
Differences: Cool rather than neutral undertoneDoes not claim smudge and transferDoes not claim waterproof
Close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: vibrant cool red
High confidence· Digital match
Pat McGrath Labs Dramatique Mega Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraSame priceMatches: Very close colourSame longevity: long-wearingClaims hydration
Differences: Warm rather than neutral undertoneDoes not claim smudge and transferDoes not claim waterproof
Very close colour · Satin · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: cherry red
Medium confidence· Digital match
MAC Cosmetics Lipglazer Glossy Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$19 less (76%)Matches: Same longevity: long-wearingBoth claim smudge and transferClaims hydration
Differences: Warm rather than neutral undertoneDoes not claim waterproof
Close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim waterproof
Retailer shade note: bright pure red
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beauty$6View at Ulta BeautyUlta Beauty$1 less (4%)Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourCool rather than neutral undertone8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: blue red
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$18.51 less (74%)Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Does not claim smudge and transferDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim waterproof
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautySephoraCosts $11 moreMatches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Does not claim smudge and transferDoes not claim waterproof
Close colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: the iconic true red
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $7 moreMatches: Same finish: matteBoth claim smudge and transferClaims comfort
Differences: Warm rather than neutral undertone12-hour wear rather than long-wearing (longevity)Does not claim waterproof
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: brick red
High confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta Beauty
CVS$20.01 less (80%)Matches: Same neutral undertoneSame finish: matteBoth claim waterproof
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVS
Walmart$11.60View at WalmartUlta Beauty$3 less (12%)Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Does not claim smudge and transferDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: true red
High confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame finish: matte
Differences: Cool rather than neutral undertoneNot listed rather than long-wearing (longevity)Does not claim smudge and transfer
Very close colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: very matte vivid blue red
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (76%)Matches: Same finish: matteSame longevity: long-wearing
Differences: Warm rather than neutral undertoneDoes not claim smudge and transferDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: bright red
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same neutral undertoneBoth claim smudge and transferClaims hydration
Differences: Deeper24-hour wear rather than long-wearing (longevity)Does not claim waterproof
Close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: bright red with a neutral undertone
High confidence· Digital match
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $3 moreMatches: Same finish: matteBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourDeeperWarm rather than neutral undertone
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than neutral undertone · 6-hour wear rather than long-wearing (longevity)
Retailer shade note: scarlet red
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyCVS$15.41 less (62%)Matches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: DeeperWarm rather than neutral undertoneDoes not claim waterproof
Close colour
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Warm rather than neutral undertone · Does not claim waterproof
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19 less (76%)Matches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourDeeperWarm rather than neutral undertone
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than neutral undertone · Does not claim waterproof
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyWalgreens$6.49View at WalgreensUlta BeautySame priceMatches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: DeeperWarm rather than neutral undertoneDoes not claim waterproof
Slight colour difference
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper · Warm rather than neutral undertone · Does not claim waterproof
Retailer shade note: brick red
Medium confidence· Digital match
Urban Decay Lip Toy Staining Brush Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty(product price)$21 less (84%)Matches: Same longevity: long-wearingClaims comfort
Differences: Warm rather than neutral undertoneDoes not claim smudge and transferDoes not claim waterproof
Close colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: Classic red
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $4 · product priceView at Ulta BeautyUlta Beauty$5 less (20%)Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourLighterWarm rather than neutral undertone
Slight colour difference
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone
Retailer shade note: orange red & blue red
Medium confidence· Digital match
Half Magic Sculptitude 2-in-1 Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Both claim waterproofClaims hydration
Differences: Warm rather than neutral undertone8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer
Retailer shade note: orange-based red
High confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same neutral undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighter
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: true red
High confidence· Digital match
NARS Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$15.50 less (62%)Matches: Both claim smudge and transferBoth claim waterproof
Differences: Cool rather than neutral undertoneBrown rather than redNot listed rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than red · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Ulta Beauty Collection Automatic Retractable Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.50View at Ulta BeautyUlta Beauty$20 less (80%)Matches: Same longevity: long-wearing
Differences: Warm rather than neutral undertoneDoes not claim smudge and transferDoes not claim waterproof
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof
Medium confidence· Digital match
e.l.f. Cosmetics Love Triangle Lip Filler Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same finish: matteBoth claim smudge and transferClaims comfort
Differences: Noticeably different swatch colourCool rather than neutral undertone12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: vivid siren red
High confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyShowing 12 of 29 matches
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Universal Red, against Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner in Happily Ever After. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Universal Red.
Weighted ingredient similarity 8%. Ingredients only affect results through the filters.
SephoraYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
