Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $29 at Sephora
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyNot compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Sephora$4 less (14%)Matches: Same formula: tubing
Differences: 5 of 7 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Retailer shade note: black
Medium confidence· Digital match
Urban Decay Tube Job Lash Augmenting Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$1 less (3%)Matches: Same formula: tubing
Differences: 5 of 7 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Retailer shade note: black
Medium confidence· Digital match
Tarte Tartelette Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephora$1 less (3%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Tarte Maneater Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephora$4 less (14%)Matches: Same formula: tubing
Differences: 4 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Retailer shade note: deep black
Medium confidence· Digital match
Caliray Come Hell or High Water 24-hour Volumizing & Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$1 less (3%)Matches: Same formula: tubing
Differences: 4 of 7 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Prime Prometics PrimeLash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephora$13 less (45%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$16 less (55%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Kylie Cosmetics Wisp Lash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraSame priceMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Benefit Cosmetics They're Real Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $1 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Lancôme Lash Idôle Flutter Extension Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephora$7 less (24%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Fenty Beauty Hella Thicc Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephora$1 less (3%)Matches: Similar effect
Differences: Not sold in your colour
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Tarte Big Ego Vegan Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $1 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$21 less (72%)Matches: Same formula: tubing
Differences: 3 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
e.l.f. Cosmetics Lash XTNDR Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$15.01 less (52%)Matches: Similar effect
Differences: Waterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Waterproof rather than tubing
Medium confidence· Digital match
Maybelline Falsies Lash Lift Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraSame priceNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Retailer shade note: black
Medium confidence· Digital match
Charlotte Tilbury Exagger-eyes Volumizing and Curling Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$1 less (3%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Buxom Lash Volumizing Mascara in Blackest Black
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyUlta Beauty$20 less (69%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty$15.01 less (52%)Matches: Similar effect
Differences: Fibre rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Fibre rather than tubing
Medium confidence· Digital match
CoverGirl Lash Blast Cleantopia Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$15.01 less (52%)Matches: Similar effect
Differences: Regular rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Regular rather than tubing
Medium confidence· Digital match
Maybelline Falsies Lash Lift Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephora$11 less (38%)Matches: Similar effect
Differences: Fibre rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Fibre rather than tubing
Medium confidence· Digital match
Too Faced Naturally Better Than Sex Lengthening and Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$1 less (3%)Nothing compared the same
Differences: 5 of 7 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Waterproof rather than tubing
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephora$5 less (17%)Nothing compared the same
Differences: 5 of 7 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Waterproof rather than tubing
Medium confidence· Digital match
Rare Beauty Perfect Strokes Universal Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautySephoraSame priceNothing compared the same
Differences: 5 of 7 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Waterproof rather than tubing
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $1 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Lancôme Lash Idôle Curl Goddess Curling & Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty$1 less (3%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Retailer shade note: black satin
Medium confidence· Digital match
NARS Climax Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $1 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Lancôme Monsieur Big Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty$24.01 less (83%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Essence Lash Princess False Lash Effect Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.99View at Ulta BeautySephoraCosts $3 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Huda Beauty LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraShowing 12 of 29 matches
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara in Black, against Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara in Deep Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara in Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $29 at Sephora
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
