Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same light coverage· Claims long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
68
Wear & performance
55
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Medium deep with warm undertones
Matches: Very close colour· Same light coverage· Claims long-wearing
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
68
Wear & performance
55
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Medium deep with neutral undertones
Matches: Very close colour· Same light coverage· Claims long-wearing
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: very intense dark-medium shade, neutral undertone
Matches: Very close colour· Same natural finish· Claims long-wearing
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with neutral undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 40 Runyon (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 33, against Tower 28 Beauty SunnyDays Skin Tint in 40 Runyon. Every attribute compared, with its share of the score.
ComparedYour shade40 RunyonClosest shade matchD 33How they compareScore
Shade match55% of overall90
Colour60%96#bb8763#bb875fLooks identicalColour difference 1.3 (0 is identical)
Overall match 76/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 6.5WN, against Tower 28 Beauty SunnyDays Skin Tint in 40 Runyon. Every attribute compared, with its share of the score.
ComparedYour shade40 RunyonClosest overall alternative6.5WNHow they compareScore
Shade match55% of overall88
Colour60%94#bb8763#b5835fVery close colourColour difference 1.6 (0 is identical)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Normal, dry, sensitiveCombination, normalBoth marketed for normal skin
Overall match 81/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $17 more
Sephora
