Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Buildable rather than light coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
93
Wear & performance
55
Skin suitability
56
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
$13.99Ulta Beauty(product price)$18.01 less (56%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
93
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same olive undertone· Same light coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
64
Wear & performance
51
Skin suitability
56
Very close colour · Matte · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same natural finish· Claims long-wearing
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same light coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
68
Wear & performance
70
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for deep tan skin with golden undertones
Matches: Near-identical swatch colour· Same light coverage· Claims long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
68
Wear & performance
55
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Medium deep with warm undertones
Matches: Very close colour· Same natural finish· Claims long-wearing
Differences: Neutral rather than olive undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Claims a blurring effect· Claims long-wearing
Differences: Matte rather than natural finish· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
58
Wear & performance
55
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same light coverage· Claims long-wearing
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
68
Wear & performance
55
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Medium deep with neutral undertones
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
40
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Matches: Very close colour· Same light coverage· Claims long-wearing
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: very intense dark-medium shade, neutral undertone
Matches: Very close colour· Same natural finish· Claims long-wearing
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Matches: Same natural finish· Both claim a skin-like finish· Claims long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Buildable rather than light coverage
Score details
Shade match
74
Finish & visual result
93
Wear & performance
55
Skin suitability
56
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
$20Ulta Beauty(product price)$12 less (38%)3.7 (146)
Matches: Near-identical swatch colour· Claims long-wearing· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than light coverage
Score details
Shade match
90
Finish & visual result
47
Wear & performance
55
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
$25Ulta Beauty(product price)$7 less (22%)4.4 (33)
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Full rather than light coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium deep with neutral undertone
Matches: Very close colour· Same natural finish· Claims long-wearing
Differences: Slightly cooler undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
$16Ulta Beauty(product price)$16 less (50%)4.3 (699)
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly cooler undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Luminous rather than natural finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
36
Wear & performance
70
Skin suitability
50
Looks identical · Luminous finish
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Luminous rather than natural finish · No skin-like finish claimed · Does not claim colour stability · No SPF
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with neutral undertones
Matches: Near-identical swatch colour· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than light coverage
Score details
Shade match
92
Finish & visual result
46
Wear & performance
40
Skin suitability
56
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 40 Runyon (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 26O Limba, against Tower 28 Beauty SunnyDays Skin Tint in 40 Runyon. Every attribute compared, with its share of the score.
ComparedYour shade40 RunyonClosest shade match26O LimbaHow they compareScore
Shade match55% of overall95
Colour60%93#bb8763#c08c65Very close colourColour difference 1.8 (0 is identical)
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, combination, sensitiveBoth marketed for normal/sensitive skin
Overall match 82/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Tinted Moisturizer SPF 20 in Medium MP3, against Tower 28 Beauty SunnyDays Skin Tint in 40 Runyon. Every attribute compared, with its share of the score.
ComparedYour shade40 RunyonClosest overall alternativeMedium MP3How they compareScore
Shade match55% of overall95
Colour60%92#bb8763#b8815eVery close colourColour difference 2.0 (0 is identical)
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$20 less (63%)
