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SunnyDays Skin Tint 13 La Cienega dupes and alternatives Tower 28 Beauty

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Timeless Hydrating Foundation 16N Fair-Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tower 28 Beauty
13 La CienegaChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Light coverage
The match
Tarte
16N Fair-Light Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $10 more

Your shade $32 at Sephora

Closest overall alternative: CoverGirl Simply Ageless Skin Perfector Essence Foundation Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tower 28 Beauty
13 La CienegaChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Light coverage
The match
CoverGirl
Light
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Match price
$21.49Ulta BeautyUlta Beauty
$10.51 less (33%)

Your shade $32 at Sephora · lowest price $11.99 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $49Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    70
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/dry skin · No SPF

    Retailer shade note: fair, neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $54SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    70
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/dry skin · No SPF

    Retailer shade note: fair, pink-beige undertones

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $44SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: fair

    Medium confidence· Digital match

    View match
  5. #7 · Rude

    Perfect Base Foundation Stick

    12N Light Neutral Peach
    Shade match 95
    $8.75Ulta BeautyUlta Beauty(product price)$23.25 less (73%)

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: No skin-like finish claimedDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No skin-like finish claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18N Butter Vanilla
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)$8 less (25%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    65
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: neutral light with yellow undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Cushion Foundation

    100 Neutral
    Shade match 95
    $19.99Ulta BeautyUlta Beauty(product price)$12.01 less (38%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C1 Cool Light
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$18.01 less (56%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $55SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    14N Rosy Cheeks
    Shade match 90
    $24Ulta BeautyUlta Beauty$8 less (25%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: light neutral peach

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $41Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: fair-light with a cool undertone

    Medium confidence· Digital match

    View match
  12. #14 · Well People

    Skinforia Serum Foundation

    10 Fair Cool
    Shade match 84
    $21$30Ulta BeautyUlta Beauty$11 less (34%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    56

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Fit Me Dewy + Smooth Foundation

    120 Classic Ivory
    Shade match 90
    $8.95AmazonAmazon$23.05 less (72%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $54SephoraSephoraCosts $22 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · No SPF

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W1 Warm Light
    Shade match 85
    $13.99Ulta BeautyUlta Beauty(product price)$18.01 less (56%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  16. #18 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Shortbread 200B
    Shade match 91
    $37SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Light skin with pinky-beige undertones

    Medium confidence· Digital match

    View match
  17. #19 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    110 P
    Shade match 88
    $24SephoraSephora$8 less (25%)

    Matches: Near-identical swatch colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneRadiant rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with pink undertones

    Medium confidence· Digital match

    View match
  18. #20 · Chanel

    LES BEIGES Water-Fresh Tint

    LIGHT
    Shade match 87
    $72Ulta BeautyUlta BeautyCosts $40 more

    Matches: Very close colourSame light coverageBoth claim a lightweight feel

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: fair-to-light shade

    Medium confidence· Digital match

    View match
  19. Shade match 91
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  20. Shade match 94
    $69Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Cool
    Shade match 86
    $52SephoraSephoraCosts $20 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Rose Ivory
    Shade match 87
    $14.97WalmartWalmart$17.03 less (53%)

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Medium
    Shade match 87
    $39Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    75
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: light to medium complexion with cool rosy undertone

    Medium confidence· Digital match

    View match
  24. Shade match 92
    $58SephoraSephoraCosts $26 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    35 Nude Beige
    Shade match 86
    $18.99Ulta BeautyUlta Beauty$13.01 less (41%)

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. #28 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18C Seashell
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)$8 less (25%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  27. #29 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium
    Shade match 92
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: cool to neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 77
    $30TargetTarget$2 less (6%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  29. #31 · Maybelline

    Super Stay Lumi-Matte Foundation

    125
    Shade match 96
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Very close colourSame neutral undertoneClaims 30-hour wear

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 95
    $11.19$15.99Ulta BeautyUlta Beauty$20.81 less (65%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  31. #33 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    08N Light
    Shade match 98
    $24SephoraSephora$8 less (25%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    46
    Wear & performance
    55
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light, neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty SunnyDays Skin Tint 13 La Cienega (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Looks identical
    • Very fair · Neutral undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

  3. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Looks identical
    • Very fair

    $10.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Fair

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Fair

    • Looks identical
    • Very fair

    $12

  5. NARS Radiant Creamy Concealer

    Madeleine

    NARS Radiant Creamy Concealer, shade Madeleine

    • Very close colour
    • Fair · Neutral undertone

    $36

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    360 Cashmere

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 360 Cashmere

    • Looks identical
    • Fair

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 16N Fair-Light Neutral, against Tower 28 Beauty SunnyDays Skin Tint in 13 La Cienega. Every attribute compared, with its share of the score.

ComparedYour shade13 La CienegaClosest shade match16N Fair-Light NeutralScore
Shade match55% of overall98
Colour97#fdd2b2#fed5b7Looks identicalColour difference 0.9 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 16N Fair-Light Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone moderate vs none

Why the closest overall alternative works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light, against Tower 28 Beauty SunnyDays Skin Tint in 13 La Cienega. Every attribute compared, with its share of the score.

ComparedYour shade13 La CienegaClosest overall alternativeLightScore
Shade match55% of overall94
Colour97#fdd2b2#ffd4b6Looks identicalColour difference 0.9 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light.

Same or better

  • $10.51 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same light coverage
  • Both claim a skin-like finish

Different

  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone moderate vs moderate

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 16N Fair-Light Neutral

Best price
$42Ulta BeautyUlta Beauty
Costs $10 more

Your shade $32 at Sephora

Closest overall alternative

CoverGirl Simply Ageless Skin Perfector Essence Foundation Light

Match price
$21.49Ulta BeautyUlta Beauty
$10.51 less (33%)

Your shade $32 at Sephora · lowest price $11.99 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.