Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$22Ulta Beauty(product price)$10 less (31%)3.5 (42)
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: L3.5 - Light with warm undertones, and a peach tone
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with warm yellow undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Light skin with pinky-beige undertones
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Fair skin with peachy-golden undertones
$25Ulta Beauty(product price)$7 less (22%)4.2 (812)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
93
Wear & performance
55
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: light skin with golden undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
70
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: light medium with peach undertones
Matches: Near-identical swatch colour· Same natural finish· Claims long-wearing
Differences: Neutral rather than warm undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: light with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
73
Wear & performance
55
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same natural finish· Claims long-wearing
Differences: Neutral rather than warm undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same warm undertone· Same light coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: light shade, golden undertone
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Matte rather than natural finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
63
Skin suitability
56
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
$11.99Ulta Beauty(product price)$20.01 less (63%)4.4 (182,841)
Matches: Near-identical swatch colour· Same warm undertone· Claims 12-hour wear
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
55
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Slightly deeper· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
65
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: L3.5 - light with warm undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 18 Montana (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral in Dawn, against Tower 28 Beauty SunnyDays Skin Tint in 18 Montana. Every attribute compared, with its share of the score.
ComparedYour shade18 MontanaClosest matchDawnHow they compareScore
Shade match55% of overall99
Colour60%98#fccba2#facaa3Looks identicalColour difference 0.6 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.6
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100LightLight-mediumCloseLight-medium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared70
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$7 less (22%)
