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SunnyDays Skin Tint 35 Point Dume dupes and alternatives Tower 28 Beauty

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 8

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tower 28 Beauty
35 Point DumeChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Light coverage
The match
Milk Makeup
8
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $6 more

Your shade $32 at Sephora

Closest overall alternative: Well People Supernatural Complexion Stick 32 Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tower 28 Beauty
35 Point DumeChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Light coverage
The match
Well People
32 Tan Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Light coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
86
Wear (Wear & performance)
70
Skin (Skin suitability)
84
Best price
$18.20Ulta BeautyUlta Beauty
$13.80 less (43%)

Your shade $32 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $72Ulta BeautyUlta BeautyCosts $40 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $18.49Ulta BeautyUlta Beauty$13.51 less (42%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than light coverageDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Yepoda

    The Dewy Day

    5C
    Shade match 88
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: Medium deep shade with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Yepoda

    The Dewy Day

    5W
    Shade match 87
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: Medium deep shade with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than light coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 96
    $34Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    84
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 93
    $41Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $72Ulta BeautyUlta BeautyCosts $40 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $49SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 93
    $60Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  11. Shade match 93
    $32SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: neutral almond

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 86
    $48SephoraSephoraCosts $16 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Olive rather than neutral undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium with warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  13. Shade match 94
    $49SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5.5
    Shade match 94
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  15. #17 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 93
    $14.78WalmartWalmart$17.22 less (54%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  16. Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than light coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    65
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Retailer shade note: level-two medium with a neutral undertone

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $32SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: neutral golden

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than light coverage

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  19. Shade match 90
    $32SephoraSephoraSame price

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  20. #22 · Temptu

    Perfect Canvas Foundation

    6.5N Olive Nude
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Olive rather than neutral undertoneNatural matte rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    84
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural matte rather than natural finish · Buildable rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: medium shade with neutral-to-olive undertones

    Medium confidence· Digital match

    View match
  21. Shade match 85
    $52SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · L.A. Girl

    Sheer Skin Tinted Foundation

    Almond
    Shade match 91
    $10Ulta BeautyUlta Beauty$22 less (69%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 90
    $69SephoraSephoraCosts $37 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  24. #26 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$7 less (22%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  25. Shade match 84
    $46Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    58
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match
  26. Shade match 89
    $44SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  27. #29 · KimChi Chic Beauty

    A Really Good Foundation

    119M
    Shade match 96
    $29Ulta BeautyUlta Beauty(product price)$3 less (9%)

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    56
    Wear & performance
    51
    Skin suitability
    56

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium/Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  28. Shade match 85
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame light coverageClaims 12-hour wear

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: medium tan, warm

    Medium confidence· Digital match

    View match
  29. Shade match 97
    $69SephoraSephoraCosts $37 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty SunnyDays Skin Tint 35 Point Dume (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

  3. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

  4. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

  5. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

  6. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Very close colour
    • Tan · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 8, against Tower 28 Beauty SunnyDays Skin Tint in 35 Point Dume. Every attribute compared, with its share of the score.

ComparedYour shade35 Point DumeClosest shade match8Score
Shade match55% of overall97
Colour95#ae7d59#ac7d56Looks identicalColour difference 1.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100LightLightSameSame light coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 8.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same light coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs unknown-based; silicone moderate vs none

Why the closest overall alternative works

Well People Supernatural Complexion Stick in 32 Tan Neutral, against Tower 28 Beauty SunnyDays Skin Tint in 35 Point Dume. Every attribute compared, with its share of the score.

ComparedYour shade35 Point DumeClosest overall alternative32 Tan NeutralScore
Shade match55% of overall93
Colour90#ae7d59#b7825bVery close colourColour difference 2.3 (0 is identical)
Depth94TanMedium tanCloseDepth difference: 3.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100LightLightSameSame light coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared70
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 32 Tan Neutral.

Same or better

  • $13.80 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same light coverage
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs oil-based; silicone moderate vs none

Where to buy

Closest shade match

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 8

Best price
$38SephoraSephora
Costs $6 more

Your shade $32 at Sephora

Closest overall alternative

Well People Supernatural Complexion Stick 32 Tan Neutral

Best price
$18.20Ulta BeautyUlta Beauty
$13.80 less (43%)

Your shade $32 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.