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SunnyDays Skin Tint 25 Ocean Park dupes and alternatives Tower 28 Beauty

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible Cushion Foundation 260 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tower 28 Beauty
25 Ocean ParkChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Light coverage
The match
L'Oréal Paris
260 Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Buildable coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Match price
$19.99Ulta BeautyUlta Beauty
$12.01 less (38%)

Your shade $32 at Sephora · product price; shade not separately priced

Closest overall alternative: Clinique Daily Calm Makeup Balm Foundation Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tower 28 Beauty
25 Ocean ParkChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Light coverage
The match
Clinique
Light
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Best price
$49Ulta BeautyUlta Beauty
Costs $17 more

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $21.49Ulta BeautyUlta Beauty$10.51 less (33%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim colour stabilityDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Dewy + Smooth Foundation

    240 Golden Beige
    Shade match 96
    $9.12WalmartWalmart$22.88 less (72%)

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Honey Rose
    Shade match 97
    $21.39CVSCVS$10.61 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $46SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium skin with warm/golden undertones

    High confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Dewy + Smooth Foundation

    210 Sandy Beige
    Shade match 94
    $9.12WalmartWalmart$22.88 less (72%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    67

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 94
    $9.12WalmartWalmart$22.88 less (72%)

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  7. Shade match 97
    $53Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  8. Shade match 98
    $58SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Buildable rather than light coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Sun Beige
    Shade match 90
    $11.99Ulta BeautyUlta Beauty$20.01 less (63%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $40SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $46SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium skin with neutral/rosy undertones

    High confidence· Digital match

    View match
  12. Shade match 92
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: for medium skin (Laura Geller's shade!)

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 98
    $11.99Ulta BeautyUlta Beauty(product price)$20.01 less (63%)

    Matches: Near-identical swatch colourSame warm undertoneClaims 12-hour wear

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    55
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $36SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame light coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for medium to medium tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$2 less (6%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$2 less (6%)

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  17. Shade match 92
    $17.99Ulta BeautyUlta Beauty(product price)$14.01 less (44%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Radiant rather than natural finishFull rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Butter Pecan 330N
    Shade match 87
    $37SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    I am Magic Natural Radiance Foundation

    630 Capri
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$8 less (25%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims long-wearing

    Differences: Radiant rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Cool
    Shade match 76
    $14Ulta BeautyUlta Beauty(product price)$18 less (56%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneRadiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 91
    $39Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 91
    $39Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · Laura Geller

    Baked Balance-n-Glow Illuminating Foundation

    Golden Medium
    Shade match 86
    $38Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: for medium to olive skin

    High confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W2 Cashew
    Shade match 93
    $52SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourClaims 36-hour wearClaims transfer resistance

    Differences: Olive rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    28

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C6
    Shade match 97
    $39SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    46
    Wear & performance
    63
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium deep with a peachy golden undertones

    Medium confidence· Digital match

    View match
  26. #28 · ILIA

    Super Serum Skin Tint SPF 40

    Paloma ST9
    Shade match 88
    $48SephoraSephoraCosts $16 more

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W1.5 Fawn
    Shade match 92
    $52SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourClaims 36-hour wearClaims transfer resistance

    Differences: Olive rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    28

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium with warm golden-olive undertones

    Medium confidence· Digital match

    View match
  28. Shade match 87
    $58SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · R.E.M. Beauty

    Sweetener Foundation

    medium 6 g
    Shade match 97
    $35Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry/sensitive skin · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty SunnyDays Skin Tint 25 Ocean Park (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC27

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC27

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Close colour
    • Light medium · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Cushion Foundation in 260 Warm, against Tower 28 Beauty SunnyDays Skin Tint in 25 Ocean Park. Every attribute compared, with its share of the score.

ComparedYour shade25 Ocean ParkClosest shade match260 WarmScore
Shade match55% of overall99
Colour99#e4a276#e6a377Looks identicalColour difference 0.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 84/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 260 Warm.

Same or better

  • $12.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone moderate vs high

Why the closest overall alternative works

Clinique Daily Calm Makeup Balm Foundation in Light, against Tower 28 Beauty SunnyDays Skin Tint in 25 Ocean Park. Every attribute compared, with its share of the score.

ComparedYour shade25 Ocean ParkClosest overall alternativeLightScore
Shade match55% of overall94
Colour98#e4a276#e5a579Looks identicalColour difference 0.8 (0 is identical)
Depth98Medium lightLight mediumCloseDepth difference: 1.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Daily Calm Makeup Balm Foundation in Light.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone moderate vs high

Where to buy

Closest shade match

L'Oréal Paris Infallible Cushion Foundation 260 Warm

Match price
$19.99Ulta BeautyUlta Beauty
$12.01 less (38%)

Your shade $32 at Sephora · product price; shade not separately priced

Closest overall alternative

Clinique Daily Calm Makeup Balm Foundation Light

Best price
$49Ulta BeautyUlta Beauty
Costs $17 more

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.