Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Olive rather than warm undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
85
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: medium light tan with olive undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with golden undertones
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
73
Wear & performance
55
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
70
Skin suitability
30
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: medium skin with neutral/rosy undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
55
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Matches: Same natural finish· Both claim a skin-like finish· Claims long-wearing
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
93
Wear & performance
55
Skin suitability
56
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Same natural finish· Both claim a skin-like finish· Claims long-wearing
Differences: Slightly deeper· Neutral rather than warm undertone· Buildable rather than light coverage
Score details
Shade match
79
Finish & visual result
93
Wear & performance
55
Skin suitability
56
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
$11.99Ulta Beauty(product price)$20.01 less (63%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Claims 12-hour wear
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
61
Wear & performance
55
Skin suitability
30
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
$19.99Ulta Beauty(product price)$12.01 less (38%)4.3 (275)
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than light coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than light coverage · Does not claim colour stability · No SPF
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
58
Wear & performance
49
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: Medium with Golden Undertones
$11.99Ulta Beauty(product price)$20.01 less (63%)4.4 (182,841)
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims 12-hour wear
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
61
Wear & performance
55
Skin suitability
30
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Matte rather than natural finish· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
58
Wear & performance
55
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
46
Wear & performance
55
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
46
Wear & performance
63
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: warm beige with rosy undertone for light to medium skin
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
47
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
46
Wear & performance
51
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: M1 - Medium with warm undertones, and a golden tone
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
46
Wear & performance
49
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with warm, golden undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 38 Pomona (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 335W, against Tower 28 Beauty SunnyDays Skin Tint in 38 Pomona. Every attribute compared, with its share of the score.
ComparedYour shade38 PomonaClosest shade match335WHow they compareScore
Shade match55% of overall98
Colour60%98#f0b68b#eeb487Looks identicalColour difference 0.8 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, oily, sensitiveBoth marketed for normal/sensitive skin
Overall match 79/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Pure Radiant Tinted Moisturizer SPF 30 in Cuzco, against Tower 28 Beauty SunnyDays Skin Tint in 38 Pomona. Every attribute compared, with its share of the score.
ComparedYour shade38 PomonaClosest overall alternativeCuzcoHow they compareScore
Shade match55% of overall96
Colour60%94#f0b68b#f0b282Very close colourColour difference 1.6 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100LightLightSameSame light coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared70
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, dry, sensitiveDry, normalBoth marketed for normal/dry skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $18 more
Walmart
Target
