Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same light coverage
Differences: Radiant rather than natural finish· Does not claim colour stability· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
82
Wear & performance
40
Skin suitability
67
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Retailer shade note: rich deep with neutral undertones
$13.99Ulta Beauty(product price)$18.01 less (56%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
93
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$8Ulta Beauty(product price)$24 less (75%)4.5 (40,486)
Matches: Same neutral undertone· Same natural finish· Claims long-wearing
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
79
Wear & performance
51
Skin suitability
56
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Same neutral undertone· Same natural finish· Claims a blurring effect
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: D8 - very rich deep with neutral undertones
Matches: Same natural finish· Both claim a skin-like finish· Claims long-wearing
Differences: Slightly warmer undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
81
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: deep rich with warm undertones
Matches: Same neutral undertone· Same light coverage· Both claim a lightweight feel
Differences: Slightly lighter· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
68
Wear & performance
70
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for very deep skin with neutral undertones
Matches: Same neutral undertone· Same natural finish· Claims long-wearing
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same neutral undertone· Same light coverage
Differences: Slightly lighter· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: Extra deep with neutral undertones
Matches: Same natural finish· Both claim a skin-like finish· Claims 12-hour wear
Differences: Slightly cooler undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
93
Wear & performance
51
Skin suitability
33
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/dry skin · No SPF
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: Extra deep with warm undertones
Matches: Very close colour· Same natural finish· Claims long-wearing
Differences: Slightly cooler undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
Matches: Same neutral undertone· Same light coverage· Claims 8-hour wear
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
68
Wear & performance
51
Skin suitability
30
Close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deepest with neutral, rich-brown undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
28
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: coffee - rich brown skin with neutral undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Claims long-wearing
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: rich brown skin w/ neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
40
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry/sensitive skin · No SPF
Retailer shade note: very rich with neutral undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 70 Venice (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 9N, against Tower 28 Beauty SunnyDays Skin Tint in 70 Venice. Every attribute compared, with its share of the score.
ComparedYour shade70 VeniceClosest shade match9NHow they compareScore
Shade match55% of overall97
Colour60%96#493028#4c3028Looks identicalColour difference 1.2 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Saie Glowy Super Skin Tint Foundation in 35, against Tower 28 Beauty SunnyDays Skin Tint in 70 Venice. Every attribute compared, with its share of the score.
ComparedYour shade70 VeniceClosest overall alternative35How they compareScore
Shade match55% of overall84
Colour60%74#493028#512c23Close colourColour difference 4.5 (0 is identical)
Overall match 85/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
