Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Both claim a skin-like finish· Claims long-wearing
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: rich brown skin w/ neutral undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 70 Venice (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 9N, against Tower 28 Beauty SunnyDays Skin Tint in 70 Venice. Every attribute compared, with its share of the score.
ComparedYour shade70 VeniceClosest shade match9NHow they compareScore
Shade match55% of overall97
Colour60%96#493028#4c3028Looks identicalColour difference 1.2 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 545 Ebony, against Tower 28 Beauty SunnyDays Skin Tint in 70 Venice. Every attribute compared, with its share of the score.
ComparedYour shade70 VeniceClosest overall alternative545 EbonyHow they compareScore
Shade match55% of overall91
Colour60%98#493028#482e26Looks identicalColour difference 0.7 (0 is identical)
Overall match 80/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $15 more
