Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$13.99Ulta Beauty(product price)$18.01 less (56%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
93
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$8Ulta Beauty(product price)$24 less (75%)4.5 (40,486)
Matches: Same neutral undertone· Same natural finish· Claims long-wearing
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
79
Wear & performance
51
Skin suitability
56
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Same neutral undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
28
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: coffee - rich brown skin with neutral undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Claims long-wearing
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: rich brown skin w/ neutral undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 70 Venice (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 9N, against Tower 28 Beauty SunnyDays Skin Tint in 70 Venice. Every attribute compared, with its share of the score.
ComparedYour shade70 VeniceClosest shade match9NHow they compareScore
Shade match55% of overall97
Colour60%96#493028#4c3028Looks identicalColour difference 1.2 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milani Conceal + Perfect Blur Out Skin Tint Stick in 025, against Tower 28 Beauty SunnyDays Skin Tint in 70 Venice. Every attribute compared, with its share of the score.
ComparedYour shade70 VeniceClosest overall alternative025How they compareScore
Shade match55% of overall83
Colour60%78#493028#483224Close colourColour difference 3.8 (0 is identical)
Overall match 82/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$15.01 less (47%)
