Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$13.99Ulta Beauty(product price)$18.01 less (56%)4.3 (33,167)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
93
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: deepest with cool rose undertones
$8Ulta Beauty(product price)$24 less (75%)4.5 (40,486)
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Slightly deeper· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
79
Wear & performance
51
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Slightly lighter· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
73
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same cool undertone· Same light coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
98
Finish & visual result
68
Wear & performance
51
Skin suitability
30
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deepest with cool brown undertones
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
84
Finish & visual result
93
Wear & performance
49
Skin suitability
67
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Retailer shade note: richest with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Claims long-wearing
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
58
Skin suitability
50
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Retailer shade note: Deepest with neutral undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
$13.99Ulta Beauty(product price)$18.01 less (56%)4.3 (33,167)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
93
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same cool undertone· Claims long-wearing
Differences: Radiant rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
61
Wear & performance
49
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin · No SPF
$15.99Ulta Beauty(product price)$16.01 less (50%)4.1 (9,493)
Matches: Very close colour· Same cool undertone· Claims 30-hour wear
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
47
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
55
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
$6.99Ulta Beauty(product price)$25.01 less (78%)3.8 (142)
Matches: Very close colour· Same cool undertone
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: very deep with red undertones
Matches: Very close colour· Similar undertone (neutral vs cool)· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
58
Wear & performance
70
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF
$20.99Ulta Beauty(product price)$11.01 less (34%)4.3 (8,122)
Matches: Very close colour· Similar undertone (neutral vs cool)· Same light coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Matches: Very close colour· Similar undertone (neutral vs cool)· Same light coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Matches: Very close colour· Same light coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
68
Wear & performance
70
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for very deep skin with neutral warm underones
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Matte rather than natural finish· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
58
Wear & performance
55
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
$20Ulta Beauty(product price)$12 less (38%)3.7 (146)
Matches: Very close colour· Similar undertone (neutral vs cool)· Claims long-wearing
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
47
Wear & performance
55
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
$14Ulta Beauty(product price)$18 less (56%)3.9 (4,653)
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
49
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same cool undertone· Claims long-wearing
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
49
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 65 Topanga (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW60, against Tower 28 Beauty SunnyDays Skin Tint in 65 Topanga. Every attribute compared, with its share of the score.
ComparedYour shade65 TopangaClosest shade matchNW60How they compareScore
Shade match55% of overall99
Colour60%98#623b2b#633a29Looks identicalColour difference 0.7 (0 is identical)
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Deep, against Tower 28 Beauty SunnyDays Skin Tint in 65 Topanga. Every attribute compared, with its share of the score.
ComparedYour shade65 TopangaClosest overall alternativeDeepHow they compareScore
Shade match55% of overall93
Colour60%88#623b2b#61382dVery close colourColour difference 2.6 (0 is identical)
Overall match 86/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$18.01 less (56%)
Sephora
