Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
73
Wear & performance
70
Skin suitability
30
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
79
Wear & performance
51
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Light-Medium skin with a neutral undertone
$16Ulta Beauty(product price)$16 less (50%)4.0 (94)
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than light coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
70
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than light coverage · Does not claim colour stability · No SPF
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
70
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than light coverage · Does not claim colour stability · No SPF
$25Ulta Beauty(product price)$7 less (22%)4.4 (33)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light medium with neutral undertone
$25Ulta Beauty(product price)$7 less (22%)4.4 (33)
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
63
Skin suitability
56
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: light medium with warm neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
58
Wear & performance
70
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: light medium with neutral peach undertones
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: L5 - light to medium with warm undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims 24-hour wear
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
47
Wear & performance
49
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Retailer shade note: for fair neutral skin with a subtle pink hue
Matches: Near-identical swatch colour· Claims a blurring effect· Claims long-wearing
Differences: Matte rather than natural finish· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
58
Wear & performance
55
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same natural finish· Claims long-wearing
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
51
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
46
Wear & performance
63
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: beige with neutral undertone for light skin
Matches: Near-identical swatch colour· Same neutral undertone· Claims long-wearing
Differences: Radiant rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
99
Finish & visual result
47
Wear & performance
40
Skin suitability
56
Looks identical · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 20 Mulholland (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Polite Society More Than a Pretty Face Skin-Caring Foundation in Light Neutral, against Tower 28 Beauty SunnyDays Skin Tint in 20 Mulholland. Every attribute compared, with its share of the score.
ComparedYour shade20 MulhollandClosest shade matchLight NeutralHow they compareScore
Shade match55% of overall99
Colour60%99#e9b78b#eab88cLooks identicalColour difference 0.3 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 80/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand, against Tower 28 Beauty SunnyDays Skin Tint in 20 Mulholland. Every attribute compared, with its share of the score.
ComparedYour shade20 MulhollandClosest overall alternative30 SandHow they compareScore
Shade match55% of overall99
Colour60%98#e9b78b#e7b78dLooks identicalColour difference 0.6 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared70
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $37 more
Target
