Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Same natural finish
Differences: Full rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
65
Wear & performance
55
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: L1 - very light with cool undertones
$25Ulta Beauty(product price)$7 less (22%)4.2 (812)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
83
Finish & visual result
93
Wear & performance
55
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
79
Wear & performance
51
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: very light skin with pink undertones
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Full rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
65
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: L1 - very light with cool undertones
Matches: Same cool undertone· Same natural finish· Claims long-wearing
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same cool undertone· Claims 16-hour wear
Differences: Radiant rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
55
Skin suitability
33
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · No SPF
$25Ulta Beauty(product price)$7 less (22%)4.4 (33)
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair light with cool undertone
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: Extra light with neutral undertones
Matches: Very close colour· Same cool undertone· Same light coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
64
Wear & performance
70
Skin suitability
28
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Medium rather than light coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
70
Skin suitability
0
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/dry/sensitive skin · No SPF
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 05 Fairfax (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Refy Skin Base Hydrating Gel Skin Tint in 110C, against Tower 28 Beauty SunnyDays Skin Tint in 05 Fairfax. Every attribute compared, with its share of the score.
ComparedYour shade05 FairfaxClosest match110CHow they compareScore
Shade match55% of overall98
Colour60%98#f1dad0#f1d8ceLooks identicalColour difference 0.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100LightLightSameSame light coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, combination, sensitiveBoth marketed for normal/sensitive skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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