Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
79
Wear & performance
58
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Both claim a lightweight feel
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Looks identical · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · No SPF
Retailer shade note: medium to tan shade, warm undertone
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: medium skin with golden undertones
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
93
Wear & performance
51
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal/dry skin · No SPF
$8Ulta Beauty(product price)$24 less (75%)4.5 (40,486)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
79
Wear & performance
51
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
$25Ulta Beauty(product price)$7 less (22%)4.4 (33)
Matches: Near-identical swatch colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than light coverage· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium deep with warm undertone
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
73
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
73
Wear & performance
55
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Matches: Very close colour· Same warm undertone· Same light coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: very intense dark-medium shade, golden undertone
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
46
Wear & performance
55
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Retailer shade note: medium with golden undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 30 PCH (Medium tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Age Perfect Radiant Serum Foundation in 85 Perfect Beige, against Tower 28 Beauty SunnyDays Skin Tint in 30 PCH. Every attribute compared, with its share of the score.
ComparedYour shade30 PCHClosest shade match85 Perfect BeigeHow they compareScore
Shade match55% of overall98
Colour60%97#c18f60#c28f5cLooks identicalColour difference 1.0 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared79
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared58
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 5, against Tower 28 Beauty SunnyDays Skin Tint in 30 PCH. Every attribute compared, with its share of the score.
ComparedYour shade30 PCHClosest overall alternativeShade 5How they compareScore
Shade match55% of overall93
Colour60%90#c18f60#c38a54Very close colourColour difference 2.3 (0 is identical)
Overall match 91/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta Beauty
SephoraCosts $24 more
CVS
