Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· Does not claim colour stability· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
93
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· Does not claim colour stability· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
93
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol · No SPF
$25Ulta Beauty(product price)$7 less (22%)4.2 (812)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Olive rather than warm undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
93
Wear & performance
55
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Same warm undertone· Same natural finish· Claims a blurring effect
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair to light with warm undertones
Matches: Near-identical swatch colour· Same natural finish· Claims long-wearing
Differences: Neutral rather than warm undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · No SPF
$6.99Ulta Beauty(product price)$25.01 less (78%)3.8 (142)
Matches: Very close colour· Same warm undertone
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: fair with warm yellow undertones
Matches: Very close colour· Same warm undertone· Claims 16-hour wear
Differences: Radiant rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
61
Wear & performance
55
Skin suitability
33
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · No SPF
Matches: Very close colour· Same natural finish· Claims not settling into lines
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
79
Wear & performance
58
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol
$25Ulta Beauty(product price)$7 less (22%)4.3 (340)
Matches: Near-identical swatch colour· Same warm undertone· Claims 24-hour wear
Differences: Matte rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
47
Wear & performance
49
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance · No SPF
Matches: Very close colour· Both claim a skin-like finish· Claims 48-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than light coverage
Score details
Shade match
84
Finish & visual result
75
Wear & performance
49
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Full rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
46
Wear & performance
49
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry skin · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
58
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
58
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Ultra Fair skin with neutral undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 10 Larchmont (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella, against Tower 28 Beauty SunnyDays Skin Tint in 10 Larchmont. Every attribute compared, with its share of the score.
ComparedYour shade10 LarchmontClosest shade match3P CoachellaHow they compareScore
Shade match55% of overall97
Colour60%96#f2dec5#edd9c1Looks identicalColour difference 1.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity30%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Natural Fluid Foundation in NY 2, against Tower 28 Beauty SunnyDays Skin Tint in 10 Larchmont. Every attribute compared, with its share of the score.
ComparedYour shade10 LarchmontClosest overall alternativeNY 2How they compareScore
Shade match55% of overall92
Colour60%87#f2dec5#fcead3Very close colourColour difference 2.7 (0 is identical)
Overall match 90/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$7 less (22%)
Walmart
