Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
75
Wear & performance
55
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light to medium with warm yellow undertones
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
$22Ulta Beauty(product price)$10 less (31%)3.5 (42)
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
73
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Fair skin with peachy-golden undertones
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
75
Wear & performance
55
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light complexion with warm yellow undertone
$13.99Ulta Beauty(product price)$18.01 less (56%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
93
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Same light coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: light shade, golden undertone
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Full rather than light coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
65
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Medium rather than light coverage· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
85
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Claims 24-hour wear
Differences: Matte rather than natural finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
61
Wear & performance
51
Skin suitability
0
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: light skin with golden undertones
The closest shade to Tower 28 Beauty SunnyDays Skin Tint 15 Melrose (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Stix Multi-Use Face Stick in 05, against Tower 28 Beauty SunnyDays Skin Tint in 15 Melrose. Every attribute compared, with its share of the score.
ComparedYour shade15 MelroseClosest shade match05How they compareScore
Shade match55% of overall98
Colour60%98#f6d1ae#f3ceabLooks identicalColour difference 0.7 (0 is identical)
Depth15%98Very fairFairCloseDepth difference: 1.5
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared78
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%—not comparableLightNot listedNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Natural Fluid Foundation in NY 4, against Tower 28 Beauty SunnyDays Skin Tint in 15 Melrose. Every attribute compared, with its share of the score.
ComparedYour shade15 MelroseClosest overall alternativeNY 4How they compareScore
Shade match55% of overall97
Colour60%95#f6d1ae#fad4adLooks identicalColour difference 1.4 (0 is identical)
Overall match 93/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$7 less (22%)
Sephora
