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Adjustable Coverage Powder Foundation Fair Neutral dupes and alternatives Ulta Beauty Collection

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol9Vegan3Cruelty-free2Oil-free0With SPF1Mineral7

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Only showing matches without silicones.

Closest shade match: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Milk Makeup
1
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
86out of 100
Colour
79
Depth
87
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation Matte130 Porcelaine D'Ivoire( N)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Lancôme
Matte130 Porcelaine D'Ivoire( N)
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
88
Wear (Wear & performance)
59
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $37 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    140 Ivoire (W)
    Shade match 79
    $53Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: No skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1N
    Shade match 79
    $38Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    80

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair to Light Neutral
    Shade match 83
    $16Ulta BeautyUlta BeautySame price

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 73
    $53Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  5. #7 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Very Light Neutral 100
    Shade match 80
    $45SephoraSephoraCosts $29 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Very light with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTargetCosts $14 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  7. #9 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    LN1
    Shade match 78
    $28SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than matte finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    69
    Wear & performance
    59
    Skin suitability
    60

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for normal/sensitive skin

    Retailer shade note: porcelain - very fair skin with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.3

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.3

    • Very close colour
    • Very fair · Neutral undertone

    $17

    SephoraView at Sephora
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Beige

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Beige

    • Very close colour
    • Fair · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Royal Icing 1.1 Neutral

    • Close colour
    • Fair · Neutral undertone

    $31

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    110 Ivoire C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 110 Ivoire C

    • Very close colour
    • Fair · Olive undertone

    $32

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Close colour
    • Very fair · Neutral undertone

    $38

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest shade match1Score
Shade match55% of overall86
Colour79#ded2c1#ebdccfClose colourColour difference 3.7 (0 is identical)
Depth87FairVery fairCloseDepth difference: 5.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 69/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1.

Same or better

  • Same neutral undertone
  • Light rather than medium coverage
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in Matte130 Porcelaine D'Ivoire( N), against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest overall alternativeMatte130 Porcelaine D'Ivoire( N)Score
Shade match55% of overall79
Colour81#ded2c1#e0ccb7Close colourColour difference 3.5 (0 is identical)
Depth96FairFairSameDepth difference: 2.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in Matte130 Porcelaine D'Ivoire( N).

Same or better

  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation Matte130 Porcelaine D'Ivoire( N)

Best price
$53SephoraSephora
Costs $37 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.