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Adjustable Coverage Powder Foundation Light to Medium Warm dupes and alternatives Ulta Beauty Collection

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches without silicones.

Closest shade match: Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Olive 290

The equivalent shade: scored on colour, depth and undertone only.

The match
Kosas
Medium Deep Neutral Olive 290
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
Shade match
80out of 100
Colour
81
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

Closest overall alternative: Well People Bio Powder Foundation 7W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Well People
7W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
Overall match
77out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
73
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Best price
$19.60Ulta BeautyUlta Beauty
Costs $3.60 more

Your shade $16 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $8

  2. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

  3. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Close colour
    • Medium light · Warm · golden undertone

    $32

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Close colour
    • Medium · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Olive 290, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight to Medium WarmClosest shade matchMedium Deep Neutral Olive 290Score
Shade match55% of overall80
Colour81#c3a486#c99f7dClose colourColour difference 3.5 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 74/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Olive 290.

Same or better

  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel
  • Adds SPF 25

Different

  • Small colour difference on the swatch
  • Olive rather than warm undertone
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapPowder-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Well People Bio Powder Foundation in 7W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight to Medium WarmClosest overall alternative7WScore
Shade match55% of overall77
Colour76#c3a486#cda07aClose colourColour difference 4.2 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Bio Powder Foundation in 7W.

Same or better

  • Same matte finish
  • Light rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Olive rather than warm undertone
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none

Where to buy

Closest shade match

Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Olive 290

Best price
$45SephoraSephora
Costs $29 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Well People Bio Powder Foundation 7W

Best price
$19.60Ulta BeautyUlta Beauty
Costs $3.60 more

Your shade $16 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.