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Velvet Veil Minerals Powder Foundation Tan Cool dupes and alternatives Ulta Beauty Collection

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12C

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F12C
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
91out of 100
Colour
85
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Jane Iredale

    Beyond Matte Liquid Foundation

    M11
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: dark w/ peach/pink undertones

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    11: Medium Neutral
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: true medium with a cool undertone

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $40Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW30
    Shade match 87
    $39SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with soft rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 77
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Same matte finishClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Face Tape Full Coverage Foundation

    47N Tan-Deep Neutral
    Shade match 86
    $42SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · Clinique

    Superbalanced Makeup Foundation

    72 Sunny
    Shade match 90
    $43Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for normal/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 85
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: light brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  9. Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Very close colourSame matte finish

    Differences: Olive rather than cool undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than cool undertone · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    300 Amber
    Shade match 76
    $14.99TargetTarget$1.01 less (6%)

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    27P
    Shade match 84
    $24SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame medium coverageClaims long-wearing

    Differences: Slightly deeperNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: tan with pink undertones

    Medium confidence· Digital match

    View match
  12. #13 · KimChi Chic Beauty

    A Really Good Foundation

    118M
    Shade match 81
    $29Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same cool undertoneClaims long-wearingClaims not settling into lines

    Differences: Slightly deeperNatural matte rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    80

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural matte rather than matte finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: Medium/Tan with Cool Undertones

    Medium confidence· Digital match

    View match
  13. #14 · Revolution Beauty

    Skin Silk Serum Foundation

    F12.7NC
    Shade match 83
    $15Ulta BeautyUlta Beauty(product price)$1 less (6%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than cool undertone · Radiant rather than matte finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: Tan skin tones, neutral-cool olive undertone

    Medium confidence· Digital match

    View match
  14. #15 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N1 Rich Ginger
    Shade match 72
    $52SephoraSephoraCosts $36 more

    Matches: Same matte finishSame medium coverageClaims 36-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #16 · Temptu

    Perfect Canvas Foundation

    4.5C Bisque
    Shade match 83
    $34Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same cool undertoneClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterNatural matte rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    77
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Natural matte rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: light-to-medium shade with cool undertones

    Medium confidence· Digital match

    View match
  16. #17 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N1 Shell Beige
    Shade match 72
    $52SephoraSephoraCosts $36 more

    Matches: Same matte finishSame medium coverageClaims 36-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for normal/sensitive skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 80
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly lighterFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  18. Shade match 75
    $15.13WalmartWalmart$0.87 less (5%)

    Matches: Same matte finishAdds SPF 28

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. Shade match 80
    $38SephoraSephoraCosts $22 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for combination/dry skin

    Retailer shade note: for deep to rich skin

    Medium confidence· Digital match

    View match
  20. Shade match 81
    $54SephoraSephoraCosts $38 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  21. #22 · Temptu

    Perfect Canvas Foundation

    5.5C Rose Beige
    Shade match 81
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same cool undertoneClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperNatural matte rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    77
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Natural matte rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: medium shade with cool undertones

    Medium confidence· Digital match

    View match
  22. #23 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Cool
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #24 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 71
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Same matte finishClaims a blurring effectClaims 16-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. #25 · Chanel

    LES BEIGES Water-Fresh Tint

    DEEP
    Shade match 78
    $72Ulta BeautyUlta BeautyCosts $56 more

    Matches: Both claim a lightweight feel

    Differences: Slightly deeperRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Very close colour
    • Medium · Cool undertone

    $24

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Close colour
    • Medium · Cool · rosy undertone

    $30

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Slight colour difference
    • Tan · Cool undertone

    $32

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Cinnamon

    • Slight colour difference
    • Medium · Cool · rosy undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest matchF12CScore
Shade match55% of overall91
Colour85#c9856b#c68563Close colourColour difference 3.0 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.7
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C.

Same or better

  • $8 less
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Where to buy F12C

Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.