Velvet Veil Minerals Powder Foundation Tan Cool dupes and alternatives Ulta Beauty Collection
4.1 (430)·Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same medium coverage· Claims 24-hour wear
Differences: Natural rather than matte finish· Does not claim a lightweight feel· Not marketed for dry/oily skin
Score details
Shade match
88
Finish & visual result
76
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with cool red undertones
The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 400 Medium Deep, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.
ComparedYour shadeTan CoolClosest shade match400 Medium DeepHow they compareScore
Shade match55% of overall97
Colour60%95#c9856b#c6886fLooks identicalColour difference 1.3 (0 is identical)
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.
ComparedYour shadeTan CoolClosest overall alternativeF12CHow they compareScore
Shade match55% of overall91
Colour60%85#c9856b#c68563Close colourColour difference 3.0 (0 is identical)
Overall match 84/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $38 more
