Velvet Veil Minerals Powder Foundation Light to Medium Cool dupes and alternatives Ulta Beauty Collection
4.1 (430)·Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
100
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · Not marketed for combination/sensitive skin
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· Does not claim a lightweight feel· Not marketed for normal/sensitive skin
Score details
Shade match
94
Finish & visual result
89
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool undertones
The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Light to Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR22, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Light to Medium Cool. Every attribute compared, with its share of the score.
ComparedYour shadeLight to Medium CoolClosest shade matchBR22How they compareScore
Shade match55% of overall98
Colour60%97#ddb59f#ddb39bLooks identicalColour difference 0.9 (0 is identical)
Overall match 90/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 1.5, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Light to Medium Cool. Every attribute compared, with its share of the score.
ComparedYour shadeLight to Medium CoolClosest overall alternative1.5How they compareScore
Shade match55% of overall96
Colour60%94#ddb59f#e4baa2Very close colourColour difference 1.6 (0 is identical)
Overall match 91/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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