Velvet Veil Minerals Powder Foundation Deep Cool dupes and alternatives Ulta Beauty Collection
4.1 (430)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims long-wearing· Claims not settling into lines
Differences: Noticeably different swatch colour· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
68
Finish & visual result
79
Wear & performance
54
Skin suitability
80
Slight colour difference · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Natural matte rather than matte finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: Medium/Tan with Cool Undertones
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
72
Finish & visual result
70
Wear & performance
60
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Differences: Noticeably different swatch colour · Radiant rather than matte finish · Light-medium rather than medium coverage · Not marketed for combination/dry/normal/oily skin
Matches: Same matte finish· Claims a blurring effect· Claims long-wearing
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Light rather than medium coverage
Score details
Shade match
62
Finish & visual result
81
Wear & performance
54
Skin suitability
80
Slight colour difference · Matte · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for sensitive skin
Matches: Same matte finish· Same medium coverage· Claims 24-hour wear
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
57
Finish & visual result
100
Wear & performance
54
Skin suitability
40
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Deep Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Temptu Perfect Canvas Foundation in 5.5C Rose Beige, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shadeDeep CoolClosest shade match5.5C Rose BeigeHow they compareScore
Shade match55% of overall85
Colour60%75#c67665#b97e6eClose colourColour difference 4.2 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared77
Finish35%78MatteNatural matteCloseNatural matte finish rather than matte
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Double Wear Stay-in-Place Foundation in 5C1 Rich Chestnut, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shadeDeep CoolClosest overall alternative5C1 Rich ChestnutHow they compareScore
Shade match55% of overall80
Colour60%67#c67665#c57151Slight colour differenceColour difference 5.3 (0 is identical)
Depth15%96TanTanSameDepth difference: 2.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 80/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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