Velvet Veil Minerals Powder Foundation Fair to Light Neutral dupes and alternatives Ulta Beauty Collection
4.1 (430)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· Does not claim a lightweight feel· Not marketed for normal/sensitive skin
Score details
Shade match
95
Finish & visual result
89
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· Does not claim a lightweight feel· Not marketed for normal/sensitive skin
Score details
Shade match
93
Finish & visual result
89
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Neutral, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeFair to Light NeutralClosest shade matchVery Fair NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#edd8c7#f2ddcbLooks identicalColour difference 1.2 (0 is identical)
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Nudestix Tinted Blur Foundation Stick in Nude Light 1, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeFair to Light NeutralClosest overall alternativeNude Light 1How they compareScore
Shade match55% of overall93
Colour60%91#edd8c7#e5cfbfVery close colourColour difference 2.2 (0 is identical)
Depth15%90Very fairFairCloseDepth difference: 4.4
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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