Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19 · out of stockView at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for normal/sensitive skin
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta BeautyCosts $56 moreMatches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel
Differences: Slightly deeperNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)Costs $23.50 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: for medium rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$13 less (81%)Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3View at Ulta BeautyUlta Beauty$7.25 less (45%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Light rather than medium coverage
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$8.75View at Ulta BeautyUlta Beauty(product price)Costs $23.50 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: for medium deep cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy's
Target$1.01 less (6%)Matches: Same neutral undertoneSame matte finishClaims 24-hour wear
Differences: Full rather than medium coverageContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at Target
CVS$20.29View at CVSSephoraCosts $48 moreMatches: Same neutral undertoneSame matte finishSame medium coverage
Differences: Not marketed for dry/normal/sensitive skinContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta BeautyCosts $23.50 moreMatches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: for medium rich cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $33 moreMatches: Very close colourSame neutral undertoneClaims 12-hour wear
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $3 moreMatches: Same neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than medium coverageNot marketed for combination/sensitive skin
Close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: medium neutral warm
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $23.50 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with subtle rosy undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $38 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Slightly lighterNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $53 moreMatches: Same matte finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly lighterSlightly cooler undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Slightly lighterNatural rather than matte finishNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim a lightweight feelNot marketed for dry/normal/oily/sensitive skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: medium to tan neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta Beauty
Walmart$1.03 less (6%)Matches: Same matte finish
Differences: Olive rather than neutral undertoneBuildable rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than neutral undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $20 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for normal/sensitive skin
Retailer shade note: medium / deep - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $34 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/oily skin
Retailer shade note: Medium-deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta BeautyCosts $44 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautySephora$60 · out of stockView at SephoraUlta BeautyCosts $25 moreMatches: Same matte finishClaims long-wearingBoth claim a lightweight feel
Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for normal/sensitive skin
Close colour · Matte · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$42 · out of stockView at SephoraSephoraCosts $34 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/oily skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: light brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $18 moreMatches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Slightly cooler undertoneNatural matte rather than matte finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Buildable rather than medium coverage
Retailer shade note: light-to-medium shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $23 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: medium warm beige with rosy undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $22 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage
Retailer shade note: medium with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyWalmart$4.03 less (25%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartShowing 12 of 29 matches
The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Perfect Beige
$12.99
4 Neutral
$42
Suede 6.6
$39
390C
$24
Chestnut
Light Tan
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick in Medium Tan Neutral, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick in Medium Tan Neutral.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Nudestix Tinted Cover Foundation in NUDE 5, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Nudestix Tinted Cover Foundation in NUDE 5.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick Medium Tan Neutral
Ulta BeautyYour shade $16 at Ulta Beauty
Nudestix Tinted Cover Foundation NUDE 5
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
