Velvet Veil Minerals Powder Foundation Tan Deep Cool dupes and alternatives Ulta Beauty Collection
4.1 (430)·Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Deep Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Liquid Foundation in 27P, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shadeTan Deep CoolClosest shade match27PHow they compareScore
Shade match55% of overall96
Colour60%94#c87b5c#c17a5aVery close colourColour difference 1.7 (0 is identical)
Depth15%97Medium tanTanCloseDepth difference: 1.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Double Wear Stay-in-Place Foundation in 5C1 Rich Chestnut, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shadeTan Deep CoolClosest overall alternative5C1 Rich ChestnutHow they compareScore
Shade match55% of overall90
Colour60%85#c87b5c#c57151Very close colourColour difference 3.0 (0 is identical)
Depth15%92Medium tanTanCloseDepth difference: 4.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 86/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $36 more
