Velvet Veil Minerals Powder Foundation Medium Warm dupes and alternatives Ulta Beauty Collection
4.1 (430)·Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Same matte finish
Differences: Buildable rather than medium coverage· Does not claim a lightweight feel· Not marketed for normal/sensitive skin
Score details
Shade match
97
Finish & visual result
89
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
89
Finish & visual result
89
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Not marketed for combination/sensitive skin
Score details
Shade match
88
Finish & visual result
53
Wear & performance
100
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral undertones
The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Warm (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 20W Light Nude, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shadeMedium WarmClosest shade match20W Light NudeHow they compareScore
Shade match55% of overall100
Colour60%100#f0caae#f0caaeLooks identicalColour difference 0.0 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveDryBoth marketed for dry skin
Overall match 84/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revolution Beauty Superfix Blur Longwear Foundation in F0.3W, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shadeMedium WarmClosest overall alternativeF0.3WHow they compareScore
Shade match55% of overall99
Colour60%99#f0caae#f0c9acLooks identicalColour difference 0.4 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.4
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 91/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $8 more
