Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $24 at Ulta Beauty
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $25 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: tanned neutral beige with peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$10.01 less (42%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonWalmart$9.22 less (38%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty(product price)$5.01 less (21%)Matches: Near-identical swatch colourSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVS
Walgreens$19.99View at WalgreensSephoraCosts $24 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: tanned bronze with neutral undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $15 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for combination/dry/sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$5.01 less (21%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: warm neutral beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than full coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (33%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · No SPF
Retailer shade note: rosy beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyWalmart$12.03 less (50%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feelNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$10 less (42%)Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$6.01 less (25%)Matches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines
Differences: Radiant rather than natural finishLight rather than full coverageContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: 3 light
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSWalmart$9.03 less (38%)Matches: Very close colourSame neutral undertone
Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty(product price)Costs $18 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: light to medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$11.01 less (46%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $39 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Luminous rather than natural finish
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with cool rosy undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty(product price)Costs $39 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Luminous rather than natural finish
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyWalmart$14.88 less (62%)Matches: Very close colourBoth claim a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than full coverage · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $15 moreMatches: Near-identical swatch colourSame full coverageClaims 24-hour wear
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for combination/dry/sensitive skin
Retailer shade note: light medium with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 28 matches
The closest shade to Unleashia Satin Wear Healthy-Green Cushion Foundation 25N Blush (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N8
$16.99
33.5 Tan Natural
$30
4N Neutral
$42
2N1
$34
10W
$30
11 Light Neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 296N, against Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 296N.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Kryolan Professional Makeup Natural Fluid Foundation in NN 6, against Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kryolan Professional Makeup Natural Fluid Foundation in NN 6.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 296N
SephoraYour shade $24 at Ulta Beauty
Kryolan Professional Makeup Natural Fluid Foundation NN 6
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
