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24/7 Glaze-On Liquid Eyeshadow Sugar Twist dupes and alternatives Urban Decay

Rose · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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31 matches

Closest shade match: IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Resilient Rose

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Urban Decay
Sugar TwistChange shade
Colour family, undertone and depth: Rose · Warm · Light
Finish and pigmentation: Shimmer · Buildable
The match
IT Cosmetics
Resilient Rose
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Shimmer · Buildable
Shade match
96out of 100
Colour
94
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $6.80 more

Your shade $18.20 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 40S tearose

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Urban Decay
Sugar TwistChange shade
Colour family, undertone and depth: Rose · Warm · Light
Finish and pigmentation: Shimmer · Buildable
The match
Armani Beauty
40S tearose
Colour family, undertone and depth: Rose · Warm · Light
Finish and pigmentation: Shimmer · Buildable
Overall match
92out of 100
Shade (Shade match)
92
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
97
Comfort (Comfort & skin suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $20.80 more

Your shade $18.20 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Silk Armour
    Shade match 92
    $25Ulta BeautyUlta BeautyCosts $6.80 more

    Matches: Very close colourSame warm undertoneSame finish: shimmer

    Differences: Stick rather than liquid (format)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    92
    Wear & performance
    86
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Stick rather than liquid (format)

    Retailer shade note: pearl rose gold

    High confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Ballet Blush
    Shade match 93
    $25SephoraSephoraCosts $6.80 more

    Matches: Very close colourSame warm undertoneSame finish: shimmer

    Differences: Opaque rather than buildable (pigmentation)Cream rather than liquid (format)Long-wearing rather than 15-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    87
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity)

    Retailer shade note: rose gold

    High confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    15 Quartz
    Shade match 96
    $29SephoraSephoraCosts $10.80 more

    Matches: Very close colourSame warm undertoneSame finish: shimmer

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)24-hour wear rather than 15-hour wear (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    85
    Wear & performance
    47
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 15-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: rose gold

    Medium confidence· Digital match

    View match
  4. #6 · MERIT

    Solo Shadow Cream Eyeshadow

    Glacé
    Shade match 85
    $26SephoraSephoraCosts $7.80 more

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Cream rather than liquid (format)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    94
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cream rather than liquid (format)

    Retailer shade note: soft rose

    Medium confidence· Digital match

    View match
  5. #7 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Coral Sunrise

    Matched on pan 2

    Shade match 90
    $28SephoraSephoraCosts $9.80 more

    Matches: Same finish: shimmer

    Differences: Palette rather than liquid (format)Not listed rather than 15-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    90
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Palette rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: white aurora (light coral glitter) , coral starlight (coral peach matte), Flaming Sunset (neutral peach brown matte)

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Peach Mochi

    Matched on pan 1

    Shade match 88
    $12Ulta BeautyUlta Beauty$6.20 less (34%)

    Matches: Same finish: shimmerSame pigmentation: buildable

    Differences: Powder rather than liquid (format)Not listed rather than 15-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    88
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Glimmer Rose
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)Costs $6.80 more

    Matches: Same pigmentation: buildableBoth claim crease resistanceClaims waterproof

    Differences: DeeperStick rather than liquid (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    82
    Wear & performance
    86
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Stick rather than liquid (format)

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Take Your Pink

    Matched on pan 1

    Shade match 88
    $4Ulta BeautyUlta Beauty$14.20 less (78%)

    Metallic · Opaque

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Long-wearing rather than 15-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    71
    Wear & performance
    59
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  9. #11 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Pink Pearl
    Shade match 78
    $25SephoraSephoraCosts $6.80 more

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Pink rather than roseOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    87
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity)

    Retailer shade note: opal pink

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Painterly
    Shade match 84
    $28Ulta BeautyUlta Beauty(product price)Costs $9.80 more

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    77
    Wear & performance
    65
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · 24-hour wear rather than 15-hour wear (longevity)

    Retailer shade note: nude beige

    Medium confidence· Digital match

    View match
  11. #13 · ColourPop

    Jelly Much Gel Eyeshadow

    Buzzy
    Shade match 76
    $9Ulta BeautyUlta Beauty$9.20 less (51%)

    Matches: Same warm undertoneBoth claim crease resistance

    Differences: Pink rather than roseLong-wearing rather than 15-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    85
    Wear & performance
    81
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 10% ingredient overlap

    Differences: Pink rather than rose · Long-wearing rather than 15-hour wear (longevity)

    Retailer shade note: coral pink with a gold flip

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Caviar Stick Eyeshadow

    Rosegold
    Shade match 80
    $34SephoraSephoraCosts $15.80 more

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)24-hour wear rather than 15-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    85
    Wear & performance
    65
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 15-hour wear (longevity)

    Retailer shade note: shimmering rosegold

    Medium confidence· Digital match

    View match
  13. #15 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Nude

    Matched on the Atik pan

    Shade match 86
    $48Ulta BeautyUlta BeautyCosts $29.80 more

    Matches: Very close colourSame finish: shimmer

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Inspired
    Shade match 78
    $11.99Ulta BeautyUlta Beauty$6.21 less (34%)

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    85
    Wear & performance
    71
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 15-hour wear (longevity)

    Retailer shade note: shimmer rose nude

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    In-Nude-Endo
    Shade match 82
    $12Ulta BeautyUlta Beauty$6.20 less (34%)

    Matches: Very close colour

    Differences: Nude rather than roseCream rather than liquid (format)24-hour wear rather than 15-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    80
    Wear & performance
    49
    Comfort & skin suitability
    50

    Very close colour · Metallic

    Ingredients (not scored): 26% ingredient overlap

    Differences: Nude rather than rose · Cream rather than liquid (format) · 24-hour wear rather than 15-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    68S Tobacco
    Shade match 63
    $39SephoraSephoraCosts $20.80 more

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: liquid

    Differences: DeeperCool rather than warm undertoneBrown rather than rose

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    97
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Brown rather than rose

    Retailer shade note: cool brown shimmer

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Everything Is Sunshine
    Shade match 75
    $28Ulta BeautyUlta BeautyCosts $9.80 more

    Matches: Same format: liquidBoth claim crease resistanceClaims waterproof

    Differences: Nude rather than rose24-hour wear rather than 15-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    65
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than rose · 24-hour wear rather than 15-hour wear (longevity)

    Medium confidence· Digital match

    View match
  18. #20 · Morphe

    ChromaPlus Eyeshadow Trio

    Dream Sequins

    Matched on pan 3

    Shade match 83
    $13Ulta BeautyUlta Beauty$5.20 less (29%)

    Matches: Both claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Not listed rather than 15-hour wear (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    71
    Wear & performance
    63
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity)

    Retailer shade note: peachy coral duochrome

    Medium confidence· Digital match

    View match
  19. #21 · Nudestix

    Magnetic Luminous Eye Color

    Angel
    Shade match 80
    $29Ulta BeautyUlta BeautyCosts $10.80 more

    Matches: Claims waterproof

    Differences: Neutral rather than warm undertoneStick rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    78
    Wear & performance
    60
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Stick rather than liquid (format) · Does not claim crease resistance

    Retailer shade note: neutral nude rose gold

    Medium confidence· Digital match

    View match
  20. #22 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    04 Sand Shimmer
    Shade match 72
    $15SephoraSephora$3.20 less (18%)

    Matches: Same finish: shimmerClaims waterproof

    Differences: Nude rather than roseStick rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    72
    Finish, pigmentation & format
    90
    Wear & performance
    63
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Nude rather than rose · Stick rather than liquid (format) · Does not claim crease resistance

    Retailer shade note: 04 Sand Shimmer

    Medium confidence· Digital match

    View match
  21. #23 · RMS Beauty

    Eyelights Cream Eyeshadow

    Sunbeam
    Shade match 72
    $30Ulta BeautyUlta BeautyCosts $11.80 more

    Matches: Same warm undertoneSame pigmentation: buildableBoth claim crease resistance

    Differences: Peach rather than roseCream rather than liquid (format)Long-wearing rather than 15-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    84
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Peach rather than rose · Cream rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity)

    Retailer shade note: golden coral with a hint of peach

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Frost Eyeshadow

    Motif
    Shade match 72
    $26Ulta BeautyUlta Beauty(product price)Costs $7.80 more

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Golden rather than roseOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Golden rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 8-hour wear rather than 15-hour wear (longevity)

    Retailer shade note: champagne gold that reflects pink

    Medium confidence· Digital match

    View match
  23. #25 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    150 Spicy
    Shade match 76
    $29SephoraSephoraCosts $10.80 more

    Matches: Very close colourSame warm undertoneBoth claim crease resistance

    Differences: Copper rather than roseOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    71
    Wear & performance
    86
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Copper rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format)

    Retailer shade note: metallic copper

    High confidence· Digital match

    View match
  24. #26 · bareMinerals

    Talc-Free Loose Mineral Eyeshadow

    Cultured Pearl
    Shade match 78
    $22Ulta BeautyUlta BeautyCosts $3.80 more

    Matches: Same finish: shimmerClaims comfort

    Differences: Pink rather than roseSheer rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than rose · Sheer rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: light pearl pink

    Medium confidence· Digital match

    View match
  25. #27 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Bronze Topaz
    Shade match 74
    $25Ulta BeautyUlta BeautyCosts $6.80 more

    Matches: Same warm undertoneBoth claim crease resistanceClaims waterproof

    Differences: Bronze rather than roseStick rather than liquid (format)8-hour wear rather than 15-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    78
    Wear & performance
    71
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 21% ingredient overlap

    Differences: Bronze rather than rose · Stick rather than liquid (format) · 8-hour wear rather than 15-hour wear (longevity)

    Retailer shade note: antique bronze

    Medium confidence· Digital match

    View match
  26. #28 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Gatsby
    Shade match 72
    $28Ulta BeautyUlta BeautyCosts $9.80 more

    Matches: Same warm undertoneSame finish: shimmerClaims hydration

    Differences: Golden rather than roseOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    85
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Golden rather than rose · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: rich gold pearl

    Medium confidence· Digital match

    View match
  27. #29 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Chocolate Bite

    Matched on pan 4

    Shade match 72
    $12Ulta BeautyUlta Beauty$6.20 less (34%)

    Matches: Near-identical swatch colourSame finish: shimmerSame pigmentation: buildable

    Differences: Peach rather than rosePowder rather than liquid (format)Not listed rather than 15-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Looks identical · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Peach rather than rose · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow

    Golden Goji
    Shade match 73
    $12Ulta BeautyUlta Beauty$6.20 less (34%)

    Matches: Same warm undertoneSame format: liquidClaims comfort

    Differences: Golden rather than roseNot listed rather than 15-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    73
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 17% ingredient overlap

    Differences: Golden rather than rose · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: white gold

    Medium confidence· Digital match

    View match
  29. #31 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 6

    Shade match 92
    $11Ulta BeautyUlta Beauty$7.20 less (40%)

    Matches: Very close colour

    Differences: Matte rather than shimmer (finish)Opaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    29
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Resilient Rose, against Urban Decay 24/7 Glaze-On Liquid Eyeshadow in Sugar Twist. Every attribute compared, with its share of the score.

ComparedYour shadeSugar TwistClosest shade matchResilient RoseScore
Shade match55% of overall96
Colour94#e4a891#e5ab98Very close colourColour difference 1.6 (0 is identical)
Depth98LightLightSameDepth difference 1.4 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall92
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format45LiquidStickSome differenceStick rather than liquid
Wear & performance10% of overall86
Longevity9515-hour wear16-hour wearClose16-hour wear claimed against 15-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Resilient Rose.

Same or better

  • Very close colour
  • Same finish: shimmer
  • Same pigmentation: buildable
  • Both claim crease resistance
  • Claims waterproof
  • Claims comfort

Different

  • Stick format instead of liquid

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionrose gold shimmerpearl rose
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 40S tearose, against Urban Decay 24/7 Glaze-On Liquid Eyeshadow in Sugar Twist. Every attribute compared, with its share of the score.

ComparedYour shadeSugar TwistClosest overall alternative40S tearoseScore
Shade match55% of overall92
Colour88#e4a891#e7b199Very close colourColour difference 2.6 (0 is identical)
Depth93LightLightSameDepth difference 3.7 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall100
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format100LiquidLiquidSameBoth liquid
Wear & performance10% of overall · 2 of 3 compared97
Longevity9515-hour wear16-hour wearClose16-hour wear claimed against 15-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 92/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 40S tearose.

Same or better

  • Very close colour
  • Same warm undertone
  • Same finish: shimmer
  • Same pigmentation: buildable
  • Same format: liquid
  • Both claim crease resistance
  • Claims comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionrose gold shimmerrose gold shimmer
BaseWater-based, high siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Resilient Rose

Match price
$25Ulta BeautyUlta Beauty
Costs $6.80 more

Your shade $18.20 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 40S tearose

Best price
$39SephoraSephora
Costs $20.80 more

Your shade $18.20 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.