24/7 Glaze-On Liquid Eyeshadow Traffic Jam dupes and alternatives Urban Decay
4.2 (1,571)·Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: shimmer· Both claim crease resistance
Differences: Lighter· Opaque rather than buildable (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
75
Finish, pigmentation & format
85
Wear & performance
65
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 15-hour wear (longevity)
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Berry rather than plum
Score details
Shade match
50
Finish, pigmentation & format
85
Wear & performance
81
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Powder rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity)
Differences: Noticeably different swatch colour· Berry rather than plum· Cream rather than liquid (format)
Score details
Shade match
48
Finish, pigmentation & format
80
Wear & performance
84
Comfort & skin suitability
50
Visibly different colour · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than plum · Cream rather than liquid (format) · 10-hour wear rather than 15-hour wear (longevity)
Matches: Same cool undertone· Same finish: shimmer
Differences: Noticeably different swatch colour· Lighter· Berry rather than plum
Score details
Shade match
51
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance
Matches: Both claim crease resistance· Claims waterproof· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Warm rather than cool undertone
Score details
Shade match
42
Finish, pigmentation & format
80
Wear & performance
81
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Brown rather than plum · Cream rather than liquid (format)
Matches: Same cool undertone· Same format: liquid· Both claim crease resistance
Differences: Noticeably different swatch colour· Berry rather than plum· Matte rather than shimmer (finish)
Score details
Shade match
62
Finish, pigmentation & format
41
Wear & performance
81
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 15-hour wear (longevity)
Matches: Same cool undertone· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Matte rather than shimmer (finish)· Powder rather than liquid (format)
Score details
Shade match
70
Finish, pigmentation & format
36
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than shimmer (finish) · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance
$9Ulta Beauty(product price)$9.20 less (51%)4.2 (2,863)
Matches: Same finish: shimmer· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Brown rather than plum
Score details
Shade match
42
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance
Retailer shade note: deep brown with multi colored shimmer
Matches: Same cool undertone· Same format: liquid· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· Matte rather than shimmer (finish)
Score details
Shade match
63
Finish, pigmentation & format
41
Wear & performance
65
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 15-hour wear (longevity)
Retailer shade note: deep blackened brown with purple undertones
Differences: Noticeably different swatch colour· Brown rather than plum· Opaque rather than buildable (pigmentation)
Score details
Shade match
44
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Brown rather than plum
Score details
Shade match
42
Finish, pigmentation & format
71
Wear & performance
78
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 8-hour wear rather than 15-hour wear (longevity)
Differences: Noticeably different swatch colour· Brown rather than plum· Opaque rather than buildable (pigmentation)
Score details
Shade match
42
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 15-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Copper rather than plum· Powder rather than liquid (format)
Score details
Shade match
33
Finish, pigmentation & format
85
Wear & performance
81
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Copper rather than plum · Powder rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity)
$6Ulta Beauty(product price)$12.20 less (67%)4.0 (6,939)
Matches: Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· Stick rather than liquid (format)
Score details
Shade match
35
Finish, pigmentation & format
78
Wear & performance
81
Comfort & skin suitability
50
Visibly different colour · Metallic
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Stick rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity)
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· Powder rather than liquid (format)
Score details
Shade match
29
Finish, pigmentation & format
85
Wear & performance
81
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Powder rather than liquid (format) · Long-wearing rather than 15-hour wear (longevity)
$11.99Ulta Beauty(product price)$6.21 less (34%)4.6 (13,914)
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Warm rather than cool undertone
Score details
Shade match
28
Finish, pigmentation & format
85
Wear & performance
71
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Rose rather than plum · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 15-hour wear (longevity)
Matches: Same format: liquid· Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Warm rather than cool undertone
Score details
Shade match
38
Finish, pigmentation & format
69
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Duochrome
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Pink rather than plum · Duochrome rather than shimmer (finish) · Long-wearing rather than 15-hour wear (longevity)
Matches: Both claim crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Lighter· Brown rather than plum
Score details
Shade match
36
Finish, pigmentation & format
64
Wear & performance
91
Comfort & skin suitability
40
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Glitter rather than shimmer (finish) · Sheer rather than buildable (pigmentation) · Stick rather than liquid (format)
Retailer shade note: sparkling deep brown with red pearl
Matches: Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Brown rather than plum· Opaque rather than buildable (pigmentation)
Score details
Shade match
33
Finish, pigmentation & format
71
Wear & performance
81
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format)
MAC Cosmetics Dazzleshadow Liquid Eyeshadow in Fuschia Fantasy, against Urban Decay 24/7 Glaze-On Liquid Eyeshadow in Traffic Jam. Every attribute compared, with its share of the score.
ComparedYour shadeTraffic JamClosest matchFuschia FantasyHow they compareScore
Shade match55% of overall80
Colour60%93#812d35#862b39Very close colourColour difference 1.8 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.0 on the 0–100 scale
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableNot listedNormalNot listed for eitherSkin types not listed for one product
Overall match 79/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $15.80 more
Walmart
