Urban Decay · 24/7 Glaze-On Liquid EyeshadowTraffic Jam
All 19 imagesFewer images
Official description
burgundy shimmer
Standardised colour
Plum · Deep / dark · Cool undertone · burgundy Details
Shimmer finish · Buildable pigmentation · Liquid · Shimmer
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
SephoraWhere to buy Traffic Jam (2 stores)
SephoraBest price$18.20View at Sephora
Ulta Beauty$26View at Ulta BeautySimilar to Urban Decay 24/7 Glaze-On Liquid Eyeshadow Traffic Jam
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Traffic Jam
Open Complete My LookFive ways to coordinate with Urban Decay 24/7 Glaze-On Liquid Eyeshadow Traffic Jam, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Jam
Benefit Cosmetics Juice Stick Dewy Gel-Cream Blush, shade Jam
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$34
Craft
Hourglass Unreal Liquid Blush, shade Craft
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$38
Lipstick
Make It Happen
Maybelline SuperStay Ink Crayon Lipstick, shade Make It Happen
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$6.49
Cranberry Splash
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Cranberry Splash
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$12
Lip gloss
Sangria
MERIT Shade Slick Hydrating Tinted Lip Oil, shade Sangria
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$24
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$9
Lip liner
Plum
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Plum
- Neighbouring colour: purple with plum
- Combination · Purple · Deep / dark · Cool
$6
Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$23
The same colour family across lips, cheeks and eyes.
Blush
Big Diva Energy
MAC Cosmetics Glow Play Cushiony Blush, shade Big Diva Energy
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$34
109 Goji
Dior Rosy Glow Powder Blush, shade 109 Goji
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$42
Lipstick
130 Naughty Burgundy
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 130 Naughty Burgundy
- Close match
- Colour match · Plum · Deep / dark · Cool
$16
Night Mauve
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve
- Close match
- Colour match · Plum · Medium · Cool
$64
Lip gloss
Slow Jam
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam
- Close match
- Colour match · Plum · Deep / dark · Neutral
$33
109 Goji
Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji
- Close match
- Colour match · Plum · Deep / dark · Cool
$42
Lip liner
Dark Red
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Dark Red
- Close match
- Colour match · Plum · Deep / dark · Cool
$6
That Merlot Tho
e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho
- Close match
- Colour match · Plum · Deep / dark · Cool
$2
A clear difference in colour or depth, on purpose.
Blush
Bichette
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Bichette
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$48
06 - Bright Ruby
Gucci Glow Dewy Powder Blush, shade 06 - Bright Ruby
- Contrast: lighter
- Combination · Red · Deep / dark · Neutral
$49
Lipstick
212 Deep Ruby
Yves Saint Laurent Loveshine Lip Oil Stick, shade 212 Deep Ruby
- Contrast: lighter
- Combination · Red · Medium · Cool
$45
Eve
RMS Beauty Legendary Serum Lipstick: The Nudes, shade Eve
- Contrast: lighter
- Combination · Nude · Medium · Cool
$35
Lip gloss
Rise 100
Hourglass Phantom Volumizing Glossy Lip Balm, shade Rise 100
- Contrast: lighter
- Combination · Nude · Medium · Cool
$38
Echo
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo
- Contrast: lighter
- Combination · Nude · Medium · Cool
$18
Lip liner
Hot Take
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Hot Take
- Contrast: lighter
- Combination · Berry · Medium · Cool
$16
Let's Bounce
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, shade Let's Bounce
- Contrast: lighter
- Combination · Nude · Medium · Neutral
$9.99
Soft colours close to a natural flush.
Blush
Ma Donna
Saie SuperSuede Radiant Talc-Free Baked Powder Blush, shade Ma Donna
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$28
Garconne
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$48
Lipstick
143 Le Mauve Indomptable
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 143 Le Mauve Indomptable
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13.99
On The Mauve
Revlon Super Lustrous Lipstick, shade On The Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Lip gloss
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6
Coquito Dulce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Coquito Dulce
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$24
Lip liner
Debrief
DIBS Beauty No Pressure Lip Liner, shade Debrief
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
Girl Talk
Morphe Signature Lip Pencil, shade Girl Talk
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$7
Saturated or deep colours that stand out.
Blush
Big Diva Energy
MAC Cosmetics Glow Play Cushiony Blush, shade Big Diva Energy
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$34
Very Berry
Juvia's Place Blushed Cream Blush, shade Very Berry
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$17
Lipstick
130 Naughty Burgundy
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 130 Naughty Burgundy
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$16
Night Mauve
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve
- Deep colour that stands out
- Combination · Plum · Medium · Cool
$64
Lip gloss
Slow Jam
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam
- Deep colour that stands out
- Combination · Plum · Deep / dark · Neutral
$33
109 Goji
Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42
Lip liner
Dark Red
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Dark Red
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$6
That Merlot Tho
e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$2
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is deep, cool, plum
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #812d35
- L* 31.4 a* 36.8 b* 14.5
- Colour family
- Plum
- from the description (“burgundy”)
- Colour depth
- Deep / dark
- from the swatch colour
- Primary undertone
- Cool
- from the description (“burgundy”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Burgundy
- from the description (“burgundy shimmer”)
- Finish
- Shimmer
- this shade's description
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Yes
- this shade's description
- Format
- Liquid
- the product's attributes
- Wear claims
- Up to 15 hours, claimed, Crease-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Low
- The description and the swatch disagree
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.