All 20 imagesFewer images
Official description
rich berry
Standardised colour
Berry · Deep / dark · Cool undertone Details
Dewy finish · Sheer pigmentation · Cream
SephoraWhere to buy Jam (2 stores)
SephoraBest price$34View at Sephora
Ulta BeautyBest price$34View at Ulta BeautySimilar to Benefit Cosmetics Juice Stick Dewy Gel-Cream Blush Jam
The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.
Lip colours to wear with Jam
Open Complete My LookFive ways to coordinate with Benefit Cosmetics Juice Stick Dewy Gel-Cream Blush Jam, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
Wild at Heart
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade Wild at Heart
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$12.99
Ruby Woo
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Ruby Woo
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$25
Lip gloss
Impulse 130
Hourglass Phantom Volumizing Glossy Lip Balm, shade Impulse 130
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$38
Kiss
L.A. Girl Lumilicious Lip Gloss, shade Kiss
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Neutral
$3.50
Lip liner
That Merlot Tho
e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$2
Ruby
Bobbi Brown Lip Liner Pencil, shade Ruby
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Neutral
$35
The same colour family across lips and cheeks.
Lipstick
Goal Getter
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Goal Getter
- Close match
- Colour match · Berry · Deep / dark · Cool
$13
Black Honey
Lip gloss
Berry - deep red purple
Dr. Dennis Gross Skincare DermInfusions Plump + Repair Tinted Lip Treatment with Hyaluronic Acid, shade Berry - deep red purple
- Close match
- Colour match · Berry · Deep / dark · Cool
$28
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Close match
- Colour match · Berry · Deep / dark · Cool
$9
Lip liner
Manic
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Manic
- Close match
- Colour match · Berry · Deep / dark · Cool
$25
Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Close match
- Colour match · Berry · Deep / dark · Cool
$23
A clear difference in colour or depth, on purpose.
Lipstick
Film Noir
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Film Noir
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Cool
$25
Antique Velvet
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Antique Velvet
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$25
Lip gloss
Plum Paloma
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Plum Paloma
- Contrast: lighter
- Combination · Plum · Medium · Cool
$18
Strike a Rose
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Strike a Rose
- Contrast: lighter
- Combination · Rose · Medium · Cool
$13
Lip liner
Intuitive
Rare Beauty Kind Words Matte Lip Liner, shade Intuitive
- Contrast: nude with berry
- Combination · Nude · Deep / dark · Cool
$18
Brownstone
Bobbi Brown Lip Liner Pencil, shade Brownstone
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Cool
$35
Soft colours close to a natural flush.
Lipstick
Into the Blur
CoverGirl Clean Fresh Yummy Blur Lipstick, shade Into the Blur
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$11.99
Syrup
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Syrup
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$25
Lip gloss
Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$20
New Romantic
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade New Romantic
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$33
Lip liner
Blushing
L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$4
Mega
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$24
Saturated or deep colours that stand out.
Lipstick
Goal Getter
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Goal Getter
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$13
Black Honey
Clinique Almost Lipstick, shade Black Honey
- Saturated colour that stands out
- Combination · Berry · Deep / dark · Cool
$25
Lip gloss
Berry - deep red purple
Dr. Dennis Gross Skincare DermInfusions Plump + Repair Tinted Lip Treatment with Hyaluronic Acid, shade Berry - deep red purple
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$28
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$9
Lip liner
Manic
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Manic
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$25
Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$23
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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Shade details
- Swatch colour
- #8c2538
- L* 32.2 a* 44.3 b* 14.1
- Colour family
- Berry
- from the description (“berry”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Primary undertone
- Cool
- from the description (“berry”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Dewy
- the product's attributes
- Pigmentation
- Sheer
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Long-wearing, claimed, Waterproof
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable, For normal skin, Non-comedogenic
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured from a weak image
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.