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24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Zero dupes and alternatives Urban Decay

Black · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Closest shade match: ColourPop BFF Crème Gel Liner Swerve

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Urban Decay
ZeroChange shade
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · Smudge resistant
The match
ColourPop
Swerve
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 18 hour wear

Format: gel. Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
100out of 100
Colour
100
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$11.60 less (59%)

Your shade $19.60 at Sephora

Closest overall alternative: Kaja Wink Stamp Waterproof Winged Eyeliner Original Ink Black

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Urban Decay
ZeroChange shade
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · Smudge resistant
The match
Kaja
Original Ink Black
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · Smudge resistant · 8 hour wear
Overall match
99out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
96
Best price
$29SephoraSephora
Costs $9.40 more

Your shade $19.60 at Sephora

Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 76
    $15SephoraSephora$4.60 less (23%)

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    96

    Retailer shade note: intense black

    Medium confidence· Digital match

    View match
  2. #4 · Physicians Formula

    Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum

    Ultra Black
    Shade match 93
    $11.99Ulta BeautyUlta Beauty$7.61 less (39%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Clear Cut Waterproof Liquid Eyeliner

    Black Onyx
    Shade match 93
    $26SephoraSephoraCosts $6.40 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  4. #6 · ONE/SIZE

    Point Made Waterproof Liquid Eyeliner Pen

    Bodacious Black
    Shade match 86
    $19SephoraSephora$0.60 less (3%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $27SephoraSephoraCosts $7.40 more

    Matches: Same form: liquidSame texture: liquidSame waterproof: claimed

    Differences: Satin rather than matte

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Satin rather than matte

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Matte Liquid Eyeliner

    Black
    Shade match 81
    $22SephoraSephoraCosts $2.40 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: true black matte

    Medium confidence· Digital match

    View match
  7. #9 · Sacheu

    Long Wear Liquid Eyeliner STAY-N

    Eye’m Sharp
    Shade match 75
    $14Ulta BeautyUlta Beauty$5.60 less (29%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  8. #10 · ILIA

    Clean Line Liquid Liner

    Midnight Express
    Shade match 71
    $29SephoraSephoraCosts $9.40 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Super Slim Liquid Eyeliner

    Black
    Shade match 67
    $10.99Ulta BeautyUlta Beauty$8.61 less (44%)

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Waterproof Eyeliner Pen

    Black
    Shade match 63
    $4Ulta BeautyUlta Beauty$15.60 less (80%)

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  11. Shade match 63
    $26Ulta BeautyUlta BeautyCosts $6.40 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  12. #14 · Benefit Cosmetics

    Roller Liner Waterproof Liquid Eyeliner

    Black
    Shade match 63
    $26Ulta BeautyUlta BeautyCosts $6.40 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Intense Ink Eyeliner

    Blackest Black
    Shade match 63
    $6Ulta BeautyUlta Beauty$13.60 less (69%)

    Matches: Same form: liquidSame tip: felt tipSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Epic Ink Waterproof Liquid Eyeliner

    Black
    Shade match 63
    $10Ulta BeautyUlta Beauty$9.60 less (49%)

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  15. Shade match 63
    $25SephoraSephoraCosts $5.40 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: jet black

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    H2O Proof Inkwell Waterproof Eyeliner

    Caffeinated
    Shade match 30
    $8Ulta BeautyUlta Beauty$11.60 less (59%)

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  17. $68SephoraSephoraCosts $48.40 more

    Matches: Same form: liquidSame texture: liquidSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  18. #20 · KVD Beauty

    Tattoo Liner Waterproof Liquid Eyeliner

    Trooper Black
    Shade match 82
    $25SephoraSephoraCosts $5.40 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    96

    Differences: Brush tip rather than felt tip

    Retailer shade note: satin black

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Epic Wear Long Lasting Liquid Eyeliner

    Black
    Shade match 68
    $12Ulta BeautyUlta Beauty$7.60 less (39%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    96

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  20. #22 · Rare Beauty

    Perfect Strokes Matte Liquid Liner

    Black
    Shade match 63
    $22SephoraSephoraCosts $2.40 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  21. #23 · Revlon

    ColorStay Lash Serum + Liner Liquid Liner

    Blackest Black
    $12.99Ulta BeautyUlta Beauty$6.61 less (34%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  22. #24 · Fenty Beauty

    Flyliner Longwear Liquid Eyeliner

    Cuz I'm Black
    Shade match 76
    $24Ulta BeautyUlta BeautyCosts $4.40 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Satin rather than matte

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Satin rather than matte

    Retailer shade note: true satin black

    Medium confidence· Digital match

    View match
  23. Shade match 97
    $10.99Ulta BeautyUlta Beauty$8.61 less (44%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Vivid Matte Longwear Liquid Eyeliner

    Black
    Shade match 89
    $10Ulta BeautyUlta Beauty$9.60 less (49%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Expert Liquid Liner

    Jet Black
    Shade match 63
    $4Ulta BeautyUlta Beauty$15.60 less (80%)

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Fine brush rather than felt tip

    Score details
    Form & tip
    79
    Formula
    100
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Fine brush rather than felt tip

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

See 8 in other formats

Why the closest shade match works

ColourPop BFF Crème Gel Liner in Swerve, against Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen in Zero. Every attribute compared, with its share of the score.

ComparedYour shadeZeroClosest shade matchSwerveScore
Form & tip45% of overall40
Form40LiquidGelSome differenceGel rather than liquid
Tipnot comparableFelt tipNot listedNot comparableTip not listed for one product
Formula30% of overall34
Texture40LiquidCreamySome differenceCreamy rather than liquid
Finish25MatteMetallicDifferentMetallic rather than matte
Wear claims25% of overall96
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity85Long-wearing18-hour wearCloseBoth claim long wear
Overall match 52/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop BFF Crème Gel Liner in Swerve.

Same or better

  • Same waterproof: claimed
  • Same smudge resistance: claimed
  • Similar longevity

Different

  • Gel rather than liquid
  • Creamy rather than liquid
  • Metallic rather than matte

Not compared

  • Tip: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Kaja Wink Stamp Waterproof Winged Eyeliner in Original Ink Black, against Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen in Zero. Every attribute compared, with its share of the score.

ComparedYour shadeZeroClosest overall alternativeOriginal Ink BlackScore
Form & tip45% of overall100
Form100LiquidLiquidSameSame form
Tip100Felt tipFelt tipSameSame tip
Formula30% of overall100
Texture100LiquidLiquidSameSame texture
Finish100MatteMatteSameSame finish
Wear claims25% of overall96
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity85Long-wearing8-hour wearCloseBoth claim long wear
Overall match 99/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Wink Stamp Waterproof Winged Eyeliner in Original Ink Black.

Same or better

  • Same form: liquid
  • Same tip: felt tip
  • Same texture: liquid
  • Same finish: matte
  • Same waterproof: claimed
  • Same smudge resistance: claimed
  • Similar longevity

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed

Where to buy

Closest shade match

ColourPop BFF Crème Gel Liner Swerve

Best price
$8Ulta BeautyUlta Beauty
$11.60 less (59%)

Your shade $19.60 at Sephora

Closest overall alternative

Kaja Wink Stamp Waterproof Winged Eyeliner Original Ink Black

Best price
$29SephoraSephora
Costs $9.40 more

Your shade $19.60 at Sephora

How these matches are scored

34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.