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Face Bond Self Setting Waterproof Foundation 24 dupes and alternatives Urban Decay

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Classic Tan 335

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
24Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Maybelline
Classic Tan 335
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$28.01 less (70%)

Your shade $40 at Sephora · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation D 32

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
24Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Kryolan Professional Makeup
D 32
Depth and undertone: Medium tan
Finish and coverage: Matte · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$46.90Ulta BeautyUlta Beauty
Costs $6.90 more

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  2. Shade match 85
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: MD3.15 - medium-deep to deep with warm undertones

    High confidence· Digital match

    View match
  3. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Cappuccino 340
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    35 Medium Deep Cool
    Shade match 86
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45
    Shade match 93
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with golden neutral undertones

    High confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Caracas - Medium Dark 3.3
    Shade match 95
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: MD3.3 - medium-deep to deep with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    20W Beyond
    Shade match 88
    $47SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: medium warm-golden

    High confidence· Digital match

    View match
  8. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for medium deep rich cool skin with a rosy hue

    High confidence· Digital match

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Cádiz
    Shade match 86
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: MD3 - Medium-deep with cool undertones

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW35
    Shade match 85
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with soft peachy undertones

    High confidence· Digital match

    View match
  11. Shade match 89
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: MD3.6 - Medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium with warm peach undertones

    High confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 24 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

  3. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Classic Tan 335, against Urban Decay Face Bond Self Setting Waterproof Foundation in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest shade matchClassic Tan 335Score
Shade match55% of overall96
Colour94#c48054#cb8256Very close colourColour difference 1.6 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Classic Tan 335.

Same or better

  • $28.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for combination skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 32, against Urban Decay Face Bond Self Setting Waterproof Foundation in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest overall alternativeD 32Score
Shade match55% of overall87
Colour90#c48054#c9804bVery close colourColour difference 2.2 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 32.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (isopropyl alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Classic Tan 335

Match price
$11.99Ulta BeautyUlta Beauty
$28.01 less (70%)

Your shade $40 at Sephora · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation D 32

Match price
$46.90Ulta BeautyUlta Beauty
Costs $6.90 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.