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Face Bond Self Setting Waterproof Foundation 29 dupes and alternatives Urban Decay

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Warm Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
29Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Too Faced
Warm Beige
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $9 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 420N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
29Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Gucci
420N
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Matte + Poreless Foundation

    Cappuccino 340
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for medium deep rich neutral skin with a subtle golden hue

    High confidence· Digital match

    View match
  3. Shade match 94
    $60SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 84
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW35
    Shade match 90
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with soft peachy undertones

    High confidence· Digital match

    View match
  7. Shade match 92
    $39Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Caracas
    Shade match 85
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  10. Shade match 85
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for medium deep rich warm skin with a golden hue

    High confidence· Digital match

    View match
  11. #13 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep
    Shade match 87
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: with cool undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 29 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Very close colour
    • Tan · Neutral undertone

    $30

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

  5. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Close colour
    • Medium tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Warm Beige, against Urban Decay Face Bond Self Setting Waterproof Foundation in 29. Every attribute compared, with its share of the score.

ComparedYour shade29Closest shade matchWarm BeigeScore
Shade match55% of overall98
Colour97#be784c#bb7549Looks identicalColour difference 1.0 (0 is identical)
Depth97TanTanSameDepth difference: 1.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Warm Beige.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 420N, against Urban Decay Face Bond Self Setting Waterproof Foundation in 29. Every attribute compared, with its share of the score.

ComparedYour shade29Closest overall alternative420NScore
Shade match55% of overall97
Colour94#be784c#b97a51Very close colourColour difference 1.5 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 420N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Warm Beige

Best price
$49SephoraSephora
Costs $9 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 420N

Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.