Face Bond Self Setting Waterproof Foundation 30 dupes and alternatives Urban Decay
4.3 (4,659)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than medium coverage· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
100
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: medium to deep skin with warm undertones
$29Ulta Beauty(product price)$11 less (28%)4.6 (558)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Natural matte rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
72
Wear & performance
72
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Tan with Warm Neutral Undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
100
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
68
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
$29Ulta Beauty(product price)$11 less (28%)4.6 (558)
Matches: Near-identical swatch colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than warm undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
72
Wear & performance
72
Skin suitability
90
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
70
Wear & performance
86
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
43
Wear & performance
82
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Medium deep with warm undertones
Matches: Near-identical swatch colour· Same warm undertone
Differences: Radiant rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
50
Wear & performance
54
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium to deep skin with warm undertones
$29Ulta Beauty(product price)$11 less (28%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Slightly cooler undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
72
Wear & performance
72
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Tan with Cool Neutral Undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
73
Wear & performance
51
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Retailer shade note: Tan with strong golden undertones
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 30 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Super-Blendable Foundation in W9.5 Warm Deep, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.
ComparedYour shade30Closest shade matchW9.5 Warm DeepHow they compareScore
Shade match55% of overall98
Colour60%98#9e633d#9e6540Looks identicalColour difference 0.8 (0 is identical)
Overall match 80/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Ambient Soft Glow Foundation in 13, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.
ComparedYour shade30Closest overall alternative13How they compareScore
Shade match55% of overall98
Colour60%97#9e633d#9d633aLooks identicalColour difference 1.0 (0 is identical)
Overall match 93/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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