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Face Bond Self Setting Waterproof Foundation 37 dupes and alternatives Urban Decay

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Lovina ST19

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
37Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
ILIA
Lovina ST19
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $8 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Light Reflecting Foundation Anguilla

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
37Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
NARS
Anguilla
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TIRTIR

    Mask Fit Red Cushion

    51N FUDGE
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $40Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 37
    Shade match 80
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly lighterBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Powder Foundation

    Niger - Deep Dark 2
    Shade match 88
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    61N Espresso Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · KimChi Chic Beauty

    A Really Good Foundation

    140D
    Shade match 90
    $29Ulta BeautyUlta Beauty$11 less (28%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural matte rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: Very Deep with Neutral Undertones

    Medium confidence· Digital match

    View match
  8. Shade match 91
    $41Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  9. #11 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    15
    Shade match 95
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    360
    Shade match 88
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N78 - Ebony
    Shade match 94
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $35SephoraSephora$5 less (13%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: ultra-deep neutral

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  14. #16 · Essence

    Foundation Stick

    340
    Shade match 86
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: very deep with red undertones

    Medium confidence· Digital match

    View match
  15. Shade match 81
    $46SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $39Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Timeless Hydrating Foundation

    62H Espresso Honey
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Both claim a blurring effectBoth claim a lightweight feelNo drying alcohol listed

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Maracuja Juicy Glow Tint

    60N Mahogany Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Does not claim transfer resistance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  19. Shade match 94
    $36SephoraSephora$4 less (10%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 37 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Very close colour
    • Very deep · Neutral undertone

    $36

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    53 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 53 Deep Neutral

    • Close colour
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Lovina ST19, against Urban Decay Face Bond Self Setting Waterproof Foundation in 37. Every attribute compared, with its share of the score.

ComparedYour shade37Closest shade matchLovina ST19Score
Shade match55% of overall97
Colour95#56362a#53362cLooks identicalColour difference 1.3 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 74/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Lovina ST19.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Both claim a blurring effect
  • No drying alcohol listed
  • Adds SPF 40

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 40
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

NARS Light Reflecting Foundation in Anguilla, against Urban Decay Face Bond Self Setting Waterproof Foundation in 37. Every attribute compared, with its share of the score.

ComparedYour shade37Closest overall alternativeAnguillaScore
Shade match55% of overall94
Colour89#56362a#563625Very close colourColour difference 2.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.1
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Anguilla.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Lovina ST19

Best price
$48SephoraSephora
Costs $8 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Light Reflecting Foundation Anguilla

Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.