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Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral2
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2 of 30

Only showing matches with buildable coverage, without silicones.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Mahogany

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Pixi
Mahogany
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
72out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
78out of 100
Colour
63
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$13 less (37%)

Your shade $35 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $22Ulta BeautyUlta Beauty(product price)$13 less (37%)

    Matches: Same neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Very close colour
    • Deep tan · Warm · golden undertone

    $12.99

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Very close colour
    • Deep tan · Olive · warm olive undertone

    $32

  3. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $24

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Mahogany, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest matchMahoganyScore
Shade match55% of overall78
Colour63#8f6e53#9b6740Slight colour differenceColour difference 5.8 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 72/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Mahogany.

Same or better

  • $13 less
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth oil-based; silicone high vs none

Where to buy Mahogany

Match price
$22Ulta BeautyUlta Beauty
$13 less (37%)

Your shade $35 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.