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Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in stick form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Essence Foundation Stick 210

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Essence
210
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
75out of 100
Colour
64
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$28.01 less (80%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Light
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
72out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Match price
$16Ulta BeautyUlta Beauty
$19 less (54%)

Your shade $35 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Very close colour
    • Deep tan · Warm · golden undertone

    $12.99

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Very close colour
    • Deep tan · Olive · warm olive undertone

    $32

  3. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $24

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 210, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest shade match210Score
Shade match55% of overall75
Colour64#8f6e53#9e6a4dSlight colour differenceColour difference 5.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 67/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 210.

Same or better

  • $28.01 less
  • Similar undertone (warm vs neutral)
  • Same medium coverage

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Ulta Beauty Collection Moisturizing Complexion Stick in Light, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest overall alternativeLightScore
Shade match55% of overall73
Colour65#8f6e53#a2755aSlight colour differenceColour difference 5.6 (0 is identical)
Depth86Deep tanTanCloseDepth difference: 5.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosecandidate undertone inferred
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 72/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Light.

Same or better

  • $19 less
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Essence Foundation Stick 210

Match price
$6.99Ulta BeautyUlta Beauty
$28.01 less (80%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative

Ulta Beauty Collection Moisturizing Complexion Stick Light

Match price
$16Ulta BeautyUlta Beauty
$19 less (54%)

Your shade $35 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.