Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay
Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium2
- Full2
- Buildable3
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 30 matches
Only showing matches with medium coverage, in stick form.
- 6 matches have no formulation listed and are not shown.
Closest shade match: Essence Foundation Stick 210
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 75out of 100
- Colour
- 64
- Depth
- 99
- Undertone
- 85
Your shade $35 at Sephora · product price; shade not separately priced
Where to buy 210
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Closest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Light
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 72out of 100
- Shade (Shade match)
- 73
- Finish (Finish & visual result)
- 88
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 76
Your shade $35 at Sephora · product price; shade not separately priced
Where to buy Light
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Golden Caramel
CoverGirl TruBlend Undercover Concealer, shade Golden Caramel
- Very close colour
- Deep tan · Warm · golden undertone
$12.99

34 Medium Golden
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden
- Very close colour
- Deep tan · Olive · warm olive undertone
$32

480W
Rare Beauty Liquid Touch Brightening Concealer, shade 480W
- Slight colour difference
- Deep tan · Neutral · neutral golden undertone
$24

Medium Deep 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1
- Slight colour difference
- Deep · Warm · golden undertone
$22
43.0 Deep Honey
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey
- Slight colour difference
- Deep tan · Warm undertone
$30
495 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W
- Slight colour difference
- Deep tan · Warm · golden undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Essence Foundation Stick in 210, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Essence Foundation Stick in 210.
Same or better
- $28.01 less
- Similar undertone (warm vs neutral)
- Same medium coverage
Different
- Small colour difference on the swatch
- Matte finish instead of natural
- No skin-like finish claimed
- No blurring effect claimed
- No long-wear claim
- Does not claim a lightweight feel
Ingredients (information only, not scored)
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Ulta Beauty Collection Moisturizing Complexion Stick in Light, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Ulta Beauty Collection Moisturizing Complexion Stick in Light.
Same or better
- $19 less
- Same neutral undertone
- Same natural finish
- Same medium coverage
- Both claim a blurring effect
Different
- Small colour difference on the swatch
- Runs slightly lighter
- No skin-like finish claimed
- No long-wear claim
- Does not claim a lightweight feel
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Essence Foundation Stick 210
Your shade $35 at Sephora · product price; shade not separately priced
Closest overall alternative
Ulta Beauty Collection Moisturizing Complexion Stick Light
Your shade $35 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.