Nude · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $40 at Sephora
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$13 less (33%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Brown rather than nude
Very close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than nude
Retailer shade note: Mauve Brown
High confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (33%)Matches: Same cool undertoneSame finish: matteSame opacity: buildable
No material differences in the data we have.
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: dirty midtoned beige
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame cool undertoneBoth claim comfort
Differences: Long-wearing rather than 12-hour wear (longevity)
Very close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: beige
High confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $10 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Opaque rather than buildable (opacity)
Close colour · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Opaque rather than buildable (opacity)
Retailer shade note: A rosy nude
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautyUlta Beauty(product price)$29 less (73%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Opaque rather than buildable (opacity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Does not claim hydration
Retailer shade note: pink nude
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $11 · product priceView at Ulta BeautyUlta Beauty$33.51 less (84%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim comfortDoes not claim hydration
Very close colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: brown pink nude
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta Beauty
Walmart$9.98View at Walmart
Target$9.99View at Target
Walgreens$13.99View at WalgreensWalmart$29.03 less (73%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Opaque rather than buildable (opacity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$10.97View at WalmartTarget$10.99View at TargetWalgreens$10.99View at Walgreens
CVS$11.89View at CVSWalmart$21.94View at WalmartSephoraCosts $2 moreMatches: Near-identical swatch colourSame cool undertoneClaims transfer resistance
Differences: Opaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)
Looks identical · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: cool taupe
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephora$15 less (38%)Matches: Near-identical swatch colourSame cool undertoneSame finish: matte
Differences: Brown rather than nudeNot listed rather than 12-hour wear (longevity)Does not claim hydration
Looks identical · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Brown rather than nude · Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: For an effortless pinky brown look use
Medium confidence· Digital match
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$15 less (38%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity)
Retailer shade note: ultra light neutral
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Very close colourSame finish: matteSame longevity: 12-hour wear
Differences: Warm rather than cool undertoneRose rather than nudeOpaque rather than buildable (opacity)
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than nude · Opaque rather than buildable (opacity)
Retailer shade note: light beige toned rose
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$15 less (38%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Not listed rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: For a cool-toned beige look
High confidence· Digital match
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty(product price)$27.01 less (68%)Matches: Same cool undertoneSame finish: matte
Differences: Opaque rather than buildable (opacity)Does not claim comfortDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Does not claim comfort · Does not claim hydration
Retailer shade note: brown pink nude
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephora$14 less (35%)Matches: Same cool undertoneBoth claim comfort
Differences: Opaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: pink beige with a satin finish
High confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephora$12 less (30%)Matches: Near-identical swatch colourSame opacity: buildableBoth claim comfort
Differences: Neutral rather than cool undertonePink rather than nudeLong-wearing rather than 12-hour wear (longevity)
Looks identical · Satin · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than nude · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: neutral pink
High confidence· Digital match
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephora$4 less (10%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertoneSheer rather than buildable (opacity)
Close colour · Matte · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Sheer rather than buildable (opacity)
Retailer shade note: warm mid tone nude
Medium confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephora$12 less (30%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Opaque rather than buildable (opacity)Not listed rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: pale mauve nude
High confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephora$24 less (60%)Matches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity)
Retailer shade note: matte pink nude
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$25 less (63%)Matches: Very close colourSame finish: matteBoth claim hydration
Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: warm toned soft mauvey nude
Medium confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$33.51 less (84%)Matches: Same finish: matteSame opacity: buildableSame longevity: 12-hour wear
Differences: Neutral rather than cool undertoneBrown rather than nudeDoes not claim comfort
Close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · Does not claim comfort · Does not claim hydration
Retailer shade note: neutral nude-brown
High confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$12.49View at CVSSephora$12 less (30%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Opaque rather than buildable (opacity)Not listed rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: light mauvy taupe
Medium confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same longevity: 12-hour wearBoth claim hydration
Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)Does not claim comfort
Close colour · Satin · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Does not claim comfort
Retailer shade note: Warm Nude
High confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty(product price)$3 less (8%)Matches: Same finish: matteSame opacity: buildableBoth claim hydration
Differences: Warm rather than cool undertoneRose rather than nudeDoes not claim comfort
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than nude · Does not claim comfort
Retailer shade note: nude rosewood
High confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $37 · product priceView at Ulta BeautyUlta Beauty(product price)$29 less (73%)Matches: Very close colourSame finish: matteClaims transfer resistance
Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Does not claim hydration
Retailer shade note: warm rose nude
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $11 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Same cool undertoneBoth claim hydration
Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (70%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Brown rather than nudeOpaque rather than buildable (opacity)Not listed rather than 12-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Brown rather than nude · Opaque rather than buildable (opacity) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: medium reddish brown
Medium confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty$5 less (13%)Matches: Both claim comfortBoth claim hydration
Differences: Neutral rather than cool undertoneLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: just-kissed nude
High confidence· Digital match
RMS Beauty Legendary Serum Lipstick: The Nudes
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyWalmart$30.02 less (75%)Matches: Very close colourSame finish: matteClaims transfer resistance
Differences: Warm rather than cool undertoneRose rather than nudeLong-wearing rather than 12-hour wear (longevity)
Very close colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than nude · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.98View at WalmartTarget$9.99View at TargetWalgreens$13.99View at WalgreensSephoraCosts $3 moreMatches: Same cool undertoneBoth claim hydration
Differences: Sheer rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Sheer rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: sheer nude
Medium confidence· Digital match
Yves Saint Laurent Candy Glaze Lip Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraShowing 12 of 29 matches
Smashbox Always On Longwear Matte Liquid Lipstick in Stepping Out, against Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush in 151R - Nude In Motion. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Always On Longwear Matte Liquid Lipstick in Stepping Out.
Weighted ingredient similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
